From Ecosystem (1935) to Ecosystem-Led Growth (2023)
From Ecosystem (1935) to Ecosystem-Led Growth (2023).
Some interesting insights about the history and development of the term.
The term was first used in 1935 by British botanist Arthur Tansley. The term was coined by Arthur Roy Clapham, who came up with the word at Tansley’s request to come up with a word to “denote the physical and biological components of an environment considered in relations.” https://lnkd.in/e5W_Ud84
James Moore first coined it in an influential article, “Predators and Prey: A New Ecology of Competition,” in the Harvard Business Review published in 1993. He defined it as follows (short): “An economic community supported by a foundation of interacting organizations and individuals—the organisms of the business world.”
Greg Sarafin (EY) added in his article “What business ecosystem means and why it matters,” published in 2021,
the following definition: “A business ecosystem is a purposeful business arrangement between two or more entities (the members) to create and share in collective value for a common set of customers. Every business ecosystem has participants, and at least one member acts as the orchestrator of the participants. All members in a business ecosystem, whether orchestrators or participants, have their brands present in the value propositions.” https://lnkd.in/e_uwP6w.
Ecosystem Led-Growth (ELG):
According to Partnerhub®, the term was coined by Allan Adler with the meaning: “Similar to product-led growth; it implies the core growth strategy and execution begins and ends with your ecosystem — integrations and various partner types.” https://lnkd.in/exEwJszi
Finally, Bob Moore of Crossbeam profoundly describes the concept of ELG in his book, “Ecosystem-Led Growth — How your partner ecosystem becomes your company’s largest, most efficient source of growth.” He stresses the rising importance for businesses to strategically utilize their ecosystems for growth.