Your Partner is Not Your Customer

Your Partner is Not Your Customer

Your Partner is Not Your Customer Part­ner ≠ Customer Treat­ing part­ners like cus­tomers is a com­mon mis­take that can neg­a­tive­ly impact your part­ner­ship. There are good rea­sons to ensure your orga­ni­za­tion does not treat part­ners like customers. 1. While...
Deciding Between Build, Buy or Partner

Deciding Between Build, Buy or Partner

Deciding Between Build, Buy or Partner A Prac­ti­cal Guide for SaaS Busi­ness Lead­ers to Choose the Right Option Each Time “We have plen­ty of space on our roadmap” is a state­ment prob­a­bly no one ever heard from the prod­uct team when ask­ing for a new...