Fitting Partnerships Into Your Business

Fitting Partnerships Into Your Business There are vibrant dis­cus­sions about part­ner­ships. Excit­ing dis­cus­sions, in fact. Espe­cial­ly in the B2B SaaS com­mu­ni­ty, where the con­cept of col­lab­o­ra­tive work­ing has been iden­ti­fied as a new growth mod­el for...

Market reach

The mea­sure of (addi­tion­al) cus­tomer base you achieve through part­ner­ships in new geo­graph­ic regions, indus­tries, or mar­ket...

Partnership profitability

The prof­itabil­i­ty of your part­ner­ships, cal­cu­lat­ed as the rev­enue minus the cost direct­ly incurred by the...

Customer Acquisition Cost (CAC) via Partners

The cost of acquir­ing a cus­tomer through a chan­nel, includ­ing part­ner refer­ral, com­pared to oth­er...

Integration revenue impact

Num­ber and size of deals that have been won in con­nec­tion with an inte­gra­tion or feature/App brought because of inte­gra­tions with ecosys­tem...