Articles

Why does your Part­ner Val­ue Propo­si­tion need a stel­lar narrative?Building suc­cess­ful busi­ness part­ner­ships is cru­cial for growth, yet establishing…

Growth at Any Cost is done! The era of pri­or­i­tiz­ing rapid expan­sion over prof­itabil­i­ty has come to an end. It is sim­ply not work­ing anymore.…

There are vibrant dis­cus­sions about part­ner­ships. Excit­ing dis­cus­sions, in fact. Espe­cial­ly in the B2B SaaS com­mu­ni­ty, where the con­cept of…

From Ecosys­tem (1935) to Ecosys­tem-Led Growth (2023).Some inter­est­ing insights about the his­to­ry and devel­op­ment of the term. Ecosystem:The term was…

Uncov­er­ing the True Val­ue of Part­ner­ships Rev­enue is often deemed the pri­ma­ry bench­mark to eval­u­ate the suc­cess of part­ner­ships. It’s the easily…

Cus­tomer Expe­ri­ence and the Influ­ence of Part­ner Expe­ri­ence The impor­tance of cus­tomer expe­ri­ence in dri­ving a com­pa­ny’s suc­cess has been widely…

Part­ner ≠ Cus­tomer Treat­ing part­ners like cus­tomers is a com­mon mis­take that can neg­a­tive­ly impact your part­ner­ship. There are good rea­sons to…

In the busi­ness world, when we speak about being resilient, we talk about sur­vival. It is about weath­er­ing out dif­fi­cult times and reach­ing business…

A Prac­ti­cal Guide for SaaS Busi­ness Lead­ers to Choose the Right Option Each Time “We have plen­ty of space on our roadmap” is a state­ment prob­a­bly no…

The low-to-no-inter­est era in the finan­cial mar­kets has end­ed. This devel­op­ment push­es VCs to do a dou­ble-take on the indi­ca­tors of suc­cess and…