Your Partner is Not Your Customer Partner ≠ Customer Treating partners like customers is a common mistake that can negatively impact your partnership. There are good reasons to ensure your organization does not treat partners like customers. 1. While...
Being Resilient as a SaaS Business in Changing Market Dynamics In the business world, when we speak about being resilient, we talk about survival. It is about weathering out difficult times and reaching business goals and objectives more efficiently....
Deciding Between Build, Buy or Partner A Practical Guide for SaaS Business Leaders to Choose the Right Option Each Time “We have plenty of space on our roadmap” is a statement probably no one ever heard from the product team when asking for a new...
Partnerships Outperform Traditional Go-to-Market Models in Efficiency and Growth The low-to-no-interest era in the financial markets has ended. This development pushes VCs to do a double-take on the indicators of success and forces SaaS businesses to...
