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Partnership Impact Calculator

See what partnerships could be worth to you in about two minutes. Free, private, and yours to export. Everything runs in your browser; nothing is stored on our servers.

Start from a preset

1

Your business today

Set your go-to-market baseline - before partners. The funnel and numbers update as you type.

PROSPECT10,000MQL1,000SQL50SQO40LIVE14MRR$315,000/yrLTV$1,723,27410.0%5.0%80.0%35.0%
Your baseline growth

Your go-to-market today, before partners.

$
%
10%
5%
80%
35%
Retention & expansion (5 years)

How each cohort retains and grows after going live, this builds your LTV.

YearRetain %Expand %ARRCumulative
Year 1$315,000$315,000
Year 2$329,175$644,175
Year 3$343,988$988,163
Year 4$359,467$1,347,630
Year 5$375,643$1,723,274
LTV · 5Y$1,723,274
2

Add partner leverage

Estimate the lift partners add at each stage. Drag a slider to see the value change live.

Marketing
Channel
Product
Service

Presets are a starting point

Partner-type presets are directional estimates, not benchmarks. Pick the closest type, then adjust every slider to your own data.

Where could partners help?

Each slider is an uplift to one funnel stage. The green figure shows the 5-year value it adds.

20%+$344,655
15%+$258,491
10%+$172,327
5%+$86,164
5%+$86,164
0%$0
5%+$189,332
2%+$109,382
3

Your partnership impact

Standard vs partner-leveraged growth over five years - and what to do with it.

Standard 5-Year Cohort Value

$1,723,274

Partner-Leveraged 5-Year Cohort Value

$3,410,632

Partnership impact

$1,687,358+97.9%

This values a single Year-1 customer cohort over five years (retention + expansion). It counts revenue uplift, not partnership cost. See the full A-C-E-R methodology →

5-year ARR: standard vs partner-leveraged

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