Make Partnerships Your Growth Engine, Not Your Headache
Stop guessing which partnerships will work. Get expert guidance through data-driven screening and hands-on consulting from a partnership specialist with 20+ years of experience.
👋Hi, I'm Bernhard Friedrichs
I'm a partnership expert and have pioneered partnership programs that have significantly impacted product-market-fit, established go-to-market-fit, increased customer lifetime value, reduced customer acquisition costs, and contributed to up to 55% of total revenue within three years.
My approach emphasizes capital efficiency, which is crucial in today's market. I've helped numerous companies leverage ecosystems to reduce costs and improve customer value. To share my expertise, I created PartnerStandard's Knowledge Hub, offering free, curated resources for businesses integrating partnerships into their growth strategies.
Revenue Architecture Expert and Official Winning by Design Ambassador
Referenced in the book "Nearbound and the Rise of the Who Economy" by Jared Fuller and Jill Rowley
Listed among the "Top 117 Consultants and Agencies for technology vendors, distributors, and partners of all types", published by Canalys
Twenty Years of Partnership Development
Expertise
From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones.
What Our Customers & Partners Say
Two Ways to Transform Your Partnership Strategy
Partnership Architecture Screening
Know exactly which partnerships will grow your business based on your growth stage and business model.
- Match partnerships to your growth stage
- Get data-backed partnership decisions
- Receive your clear action roadmap
Partnership Consulting
Get partnership expertise working directly for your business.
- Strategic direction
- Expert execution support
- Flexible engagement models (Monthly, Project, Fractional)
70% of business partnerships don't deliver expected results
Most Partnerships fail because companies:
- Copy playbooks that worked elsewhere without understanding why
- Lack clear processes for partner selection, qualification and management
- Pick the wrong partnership types for their growth stage
- Don't have specialized expertise to navigate develop and grow partnerships
How We Solve This:
Partnership Architecture Screening
Start with a proven assessment methodology to match partnerships to your business reality
PartnerStandard Framework
Clear, actionable roadmaps tailored to your specific situation
Partnership Consulting
Expert-led implementation that gets results without overwhelming your team
Most Partnerships fail because companies:
- Copy playbooks that worked elsewhere without understanding why
- Lack clear processes for partner selection, qualification and management
- Pick the wrong partnership types for their growth stage
- Don't have specialized expertise to navigate develop and grow partnerships
How We Solve This:
Partnership Architecture Screening
Start with a proven assessment methodology to match partnerships to your business reality
PartnerStandard Framework
Clear, actionable roadmaps tailored to your specific situation
Partnership Consulting
Expert-led implementation that gets results without overwhelming your team
Ready to Transform Your Partnership Strategy?
Start with a Screening
Perfect if you need clarity on which partnerships will work for your business stage.
Get Expert Consulting
Ideal if you know you need hands-on partnership guidance and execution support.
Not sure which is right?
Book a free discovery call to discuss your specific situation.
Partners
For GTM & Partnership leaders tired of playbooks that don't work
Turn Partnership Uncertainty Into Predictable Growth
Discover the 10 fundamental laws that drive partnership success. Move from copying others to confidently designing collaborations that last.
A research-based approach that reveals
- What must be true for partnerships to work
- How successful partnerships really grow
- Why some partnerships thrive while others fail
Partnership Architecture App
Build Partnerships That Drive Growth
Clear, actionable insights for SaaS businesses. Stop guessing, start growing.