Part­ner-sourced leads are poten­tial cus­tomer con­tacts or leads that have been iden­ti­fied and ini­ti­at­ed by a part­ner. This typ­i­cal­ly involves the part­ner engag­ing in their own mar­ket­ing efforts or lever­ag­ing their exist­ing net­work to gen­er­ate inter­est in your prod­uct or service.