Channel capacity

Max­i­mum amount of prod­uct or ser­vice that a com­pa­ny or orga­ni­za­tion can sell or deliv­er through a par­tic­u­lar dis­tri­b­u­tion chan­nel or group of chan­nels. The cur­rent capac­i­ty of your chan­nel, con­sid­er­ing the num­ber of part­ners, lev­el of onboard­ing and com­mit­ment, size of sales team, cov­er­age and own resources.