Partnership KPIs

Annu­al Con­tract Val­ue rep­re­sents the rev­enue a cus­tomer brings in with­in a year.

Annu­al Recur­ring Rev­enue. It is a mea­sure of a com­pa­ny’s year­ly sub­scrip­tion revenue.

Aver­age Rev­enue Per User. It sig­ni­fies the val­ue each user brings to the busi­ness. This is sig­nif­i­cant as there are…

Max­i­mum amount of prod­uct or ser­vice that a com­pa­ny or orga­ni­za­tion can sell or deliv­er through a particular…

The cost of acquir­ing a cus­tomer through a chan­nel, includ­ing part­ner refer­ral, com­pared to oth­er channels.

Effec­tive­ness of incen­tives pro­gram or mar­ket­ing devel­op­ment fund (MDF). MDF is a fund pro­vid­ed by a com­pa­ny to its…

Num­ber and size of deals that have been won in con­nec­tion with an inte­gra­tion or feature/App brought because of…

The mea­sure of (addi­tion­al) cus­tomer base you achieve through part­ner­ships in new geo­graph­ic regions, indus­tries, or…

Val­ue of deals in the pipeline for part­ners. A healthy pipeline can indi­cate that the part­ner­ship depart­ment is…

Lev­el of Engage­ment part­ners have with the com­pa­ny, includ­ing the fre­quen­cy and qual­i­ty of communication,…

Part­ner-influ­enced rev­enue refers to busi­ness rev­enue where a part­ner plays a role in the cus­tomer decision-making…

Part­ner Net Pro­mot­er Score (NPS) is a lead­ing indi­ca­tor of cus­tomer NPS, which is a lead­ing indi­ca­tor of customer…

Per­cent­age of new part­ners that com­plete the onboard­ing process and become ful­ly inte­grat­ed with the company’s…

Extent to which a com­pa­ny’s online por­tal or plat­form for its part­ners or affil­i­ates is effec­tive in achiev­ing its…

Amount of rev­enue gen­er­at­ed by partners. 

Part­ner-sourced leads are poten­tial cus­tomer con­tacts or leads that have been iden­ti­fied and ini­ti­at­ed by a partner.…

Part­ner-sourced pipeline relates to poten­tial sales (or sales pipeline) that have been ini­ti­at­ed by a part­ner. The…

Part­ner-sourced pipeline rep­re­sents the rev­enue gen­er­at­ed from leads/clients intro­duced by a part­ner or all partners.…

Per­cent­age of part­ners that com­plete train­ing pro­grams or oth­er edu­ca­tion­al resources offered by the com­pa­ny. A high…

The prof­itabil­i­ty of your part­ner­ships, cal­cu­lat­ed as the rev­enue minus the cost direct­ly incurred by the partnership.