# https://partnerstandard.com llms-full.txt <|firecrawl-page-1-lllmstxt|> ## Partnership Growth Solutions # Make Partnerships Your Growth Engine, Not Your Headache Stop guessing which partnerships will work. Get expert guidance through data-driven screening and hands-on consulting from a partnership specialist with 20+ years of experience. ✓ Screening\|✓ Consulting\|✓ Coaching [Discover the Partnership Architecture App](https://app.partnerstandard.com/) ## 👋Hi, I'm Bernhard Friedrichs I'm a partnership expert and have pioneered partnership programs that have significantly impacted product-market-fit, established go-to-market-fit, increased customer lifetime value, reduced customer acquisition costs, and contributed to up to 55% of total revenue within three years. My approach emphasizes capital efficiency, which is crucial in today's market. I've helped numerous companies leverage ecosystems to reduce costs and improve customer value. To share my expertise, I created PartnerStandard's Knowledge Hub, offering free, curated resources for businesses integrating partnerships into their growth strategies. ![Portrait of Bernhard Friedrichs](https://www.partnerstandard.com/_next/image?url=%2FPortrait-BF.png&w=1080&q=75) ![Winning by Design Ambassador Logo](https://www.partnerstandard.com/_next/image?url=%2FAmbassador-WbD.webp&w=96&q=75) Revenue Architecture Expert and Official Winning by Design Ambassador ![Nearbound Book Cover](https://www.partnerstandard.com/_next/image?url=%2FNearbound-Book%20cover.png&w=96&q=75) Referenced in the book "Nearbound and the Rise of the Who Economy" by Jared Fuller and Jill Rowley ![Canalys Top 117 Consultants Logo](https://www.partnerstandard.com/_next/image?url=%2FCanalys-Top-117-consultants.jpeg&w=96&q=75) Listed among the "Top 117 Consultants and Agencies for technology vendors, distributors, and partners of all types", published by Canalys ## Twenty Years of Partnership Development ## Expertise From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones. ![Typify Logo](https://www.partnerstandard.com/_next/image?url=%2F5.png&w=256&q=75) ![Fullstep Logo](https://www.partnerstandard.com/_next/image?url=%2F3.png&w=256&q=75) ![Nearst Logo](https://www.partnerstandard.com/_next/image?url=%2F6.png&w=256&q=75) ![Timely Logo](https://www.partnerstandard.com/_next/image?url=%2F7.png&w=256&q=75) ![Blinkist Logo](https://www.partnerstandard.com/_next/image?url=%2F2.png&w=256&q=75) ![Storyblok Logo](https://www.partnerstandard.com/_next/image?url=%2F1.png&w=256&q=75) ## What Our Customers & Partners Say Testimonial - Collect and embed testimonials in minutes ![](https://embed-v2.testimonial.to/images/fallback-img.png) ## Two Ways to Transform Your Partnership Strategy ### Partnership Architecture Screening Know exactly which partnerships will grow your business based on your growth stage and business model. - Match partnerships to your growth stage - Get data-backed partnership decisions - Receive your clear action roadmap [Discovery Call](https://cal.com/friedrichs/call) [Explore Screening](https://www.partnerstandard.com/assessment) ### Partnership Consulting Get partnership expertise working directly for your business. - Strategic direction - Expert execution support - Flexible engagement models (Monthly, Project, Fractional) [Discovery Call](https://cal.com/friedrichs/call) [Explore Consulting](https://www.partnerstandard.com/consulting) ## 70% of business partnerships don't deliver expected results ### Most Partnerships fail because companies: - Copy playbooks that worked elsewhere without understanding why - Lack clear processes for partner selection, qualification and management - Pick the wrong partnership types for their growth stage - Don't have specialized expertise to navigate develop and grow partnerships ### How We Solve This: #### Partnership Architecture Screening Start with a proven assessment methodology to match partnerships to your business reality #### PartnerStandard Framework Clear, actionable roadmaps tailored to your specific situation #### Partnership Consulting Expert-led implementation that gets results without overwhelming your team ### Most Partnerships fail because companies: - Copy playbooks that worked elsewhere without understanding why - Lack clear processes for partner selection, qualification and management - Pick the wrong partnership types for their growth stage - Don't have specialized expertise to navigate develop and grow partnerships ### How We Solve This: #### Partnership Architecture Screening Start with a proven assessment methodology to match partnerships to your business reality #### PartnerStandard Framework Clear, actionable roadmaps tailored to your specific situation #### Partnership Consulting Expert-led implementation that gets results without overwhelming your team ## Ready to Transform Your Partnership Strategy? ### Start with a Screening Perfect if you need clarity on which partnerships will work for your business stage. Screening ### Get Expert Consulting Ideal if you know you need hands-on partnership guidance and execution support. Consulting ### Not sure which is right? Book a free discovery call to discuss your specific situation. Book Call ## Partners ![Ambassador WbD Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FAmbassador-WbD.webp&w=256&q=75) ![Euler Logo](https://www.partnerstandard.com/partners/EULER.svg) ![Crossbeam Logo](https://www.partnerstandard.com/partners/crossbeam.svg) ![Kiflo Logo](https://www.partnerstandard.com/partners/kiflo.svg) ![Magentrix Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2Fmagentrix.png&w=384&q=75) ![Trive Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2Ftrive.png&w=256&q=75) ![PartnerOptimizer Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FPartnerOptimizer.png&w=384&q=75) ![Superglue Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FSuperglue.webp&w=384&q=75) ![First Principle Partnerships Book](https://www.partnerstandard.com/_next/image?url=%2Fproducts%2FFPL-Book.png&w=828&q=75) For GTM & Partnership leaders tired of playbooks that don't work # Turn Partnership Uncertainty Into Predictable Growth Discover the 10 fundamental laws that drive partnership success. Move from copying others to confidently designing collaborations that last. ### A research-based approach that reveals - What must be true for partnerships to work - How successful partnerships really grow - Why some partnerships thrive while others fail [Buy $12.99](https://www.partnerstandard.com/#) [Discover Principles](https://www.partnerstandard.com/#) ![Testimonial from Joshua Burrows, Partnerships Manager, NearSt](https://www.partnerstandard.com/_next/image?url=%2Ftestimonial--OIt74wtHrZ9dorlReyq.png&w=1920&q=75) ![Partnership Architecture App Hero](https://www.partnerstandard.com/products/Partnership%20Architecture%20APP%20Hero.svg) Partnership Architecture App ## Build Partnerships That Drive Growth Clear, actionable insights for SaaS businesses. Stop guessing, start growing. [Request Demo](https://cal.com/friedrichs/demo) [Apply for Beta-Access](https://airtable.com/appCW3whjtmExMjCp/pag4cAS7YsDzsNCvH/form) This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-2-lllmstxt|> ## Legal Note Overview # Legal Note Effective Date: 26 April 2025 Bernhard Friedrichs (PartnerStandard) Cowork Up! Puerta del Mar C/ Cronista Carreres 10 Bajo 46003, València SPAIN hello@partnerstandard.com +49 163 44 55 105 VAT No. ESX7526216H ## 1\. Trademark PartnerStandard® is a registered trademark in Germany. It represents our commitment to providing businesses with the tools, resources, and guidance they need to grow and succeed through partnerships. Our trademark is a symbol of our dedication to quality, expertise, and the continuous pursuit of innovation in the field of business partnerships. ## 2\. Limitation of liability The contents of this website have been prepared with the greatest possible care and to the best of our knowledge. Nevertheless, PartnerStandard does not assume any liability for the topicality, completeness and correctness of the pages and contents provided. As a service provider, PartnerStandard is responsible for its own content and the information provided on these pages under the general laws; however, PartnerStandard is not obliged to monitor the transmitted or stored third-party information. A removal or blocking of this content will take place immediately from the time of knowledge of a concrete infringement. Liability is only possible from the time of knowledge. ## 3\. External links The website contains so-called "external links" (links) to other websites, on whose content PartnerStandard has no influence. For this reason, PartnerStandard cannot assume any liability for these contents. The respective provider of the linked website is responsible for the content and accuracy of the information provided. At the time of linking, no legal violations were apparent. If such an infringement becomes known, the link will be removed immediately. ## 4\. Copyright/performance protection law The content, works and information provided on this website are subject to Spanish copyright and ancillary copyright law. Any kind of reproduction, editing, distribution, storage and any kind of exploitation outside the limits of copyright requires the prior written consent of the respective copyright holder. Unauthorized copying/saving of the information provided on these web pages is not permitted and is punishable by law. This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-3-lllmstxt|> ## Business Partnership Coaching # Become a Business Partnership Architect Professional Coaching for Entrepreneurs, Partnership Professionals & Consultants ✓ Scheduled Sessions \| ✓ Materials \| ✓ Slack [Book Discovery Call](https://cal.com/friedrichs/call) [Access Knowledge Hub](https://pro.partnerstandard.com/) No matter if you are working as a partnership professional in a company or you run your own consultancy firm, this service will help you become a successful Business Partnerships Architect (BPA). Start & Scale $2,500 / Enterprise $3,500 monthly subscription, 12 week-package 15% off ## Growth At Any Costs (GAAC) Doesn't Work Anymore! It's time to select and implement an efficient and sustainable Go-To-Market model. Whether you're just starting out, scaling up, have grown up, or are a large enterprise, there are two paths ahead. [Read more about the post-GAAC era](https://news.partnerstandard.com/p/the-end-of-growth-at-all-cost-gaac-embracing-profitable-and-capital-efficient-growth-strategies) ![Growth At Any Cost vs Capital-Efficient vs Profitable-Efficient Growth](https://www.partnerstandard.com/_next/image?url=%2FGAAC-CEG-PEG.png&w=3840&q=75) ![Capital-Efficient Growth vs Profitable-Efficient Growth Fit](https://www.partnerstandard.com/_next/image?url=%2FCEG-PEG-Fit.png&w=3840&q=75) ## Partner Right, Grow Strong Master the science to create thriving business partnerships and confidently implement ideal partner programs that drive growth and success for your business. ![PartnerStandard Bowtie Model for Partnerships](https://www.partnerstandard.com/_next/image?url=%2FBowtie-Partnerships.png&w=3840&q=75) ## Pricing ### BPA Start & Scale $2,500 / month Are your business or customers start-ups or scale-ups in SaaS, Fintech, and other industries? Capital-efficient growth (CEG \| [CEG Playbook](https://products.partnerstandard.com/buy/ce40e791-6af5-4773-bbf7-7722254db0a4)) is what matters at this stage. As Business Partnership Architect you will be able to achieve exactly that. The coaching covers all topics in the PartnerStandard Framework that you need to start, grow, and expand a business with partnerships. #### What is included? Initial Assessment to customize the coaching to your needs Scheduled 1:1 calls (90min/week, 6h/month) Access to me via Slack text or audio DMs (between the calls) [Book Discovery Call](https://cal.com/friedrichs/call) ### BPA Enterprise $3,500 / month Enterprises often engage in complex partnerships that impact a wide range of internal and external stakeholders. Navigating these complexities requires a strategic approach that aligns processes, culture, and collaboration to drive profitable-efficient growth (PEG). As a BPA Enterprise client, you will learn the essential skills and strategies to effectively manage and optimize your enterprise partnerships and how to implement the principles of [ISO 44001](https://www.iso.org/standard/72798.html) in Enterprise organizations. #### What is included? Initial Assessment to customized the coaching to your needs Scheduled 1:1 calls (90min/week, 6h/month) Access to me via Slack/Teams text or audio DMs (between the calls) Official ISO Norm Document 44001 (value US$ 220) Lifetime access to the ISO 44001 Assistant [Book Discovery Call](https://cal.com/friedrichs/call) This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-4-lllmstxt|> ## Partner Standard Sitemap https://partnerstandard.com2025-06-18T16:09:50.782Zweekly1https://partnerstandard.com/assessment2025-06-18T16:09:50.782Zmonthly0.9https://partnerstandard.com/coaching2025-06-18T16:09:50.782Zmonthly0.9https://partnerstandard.com/consulting2025-06-18T16:09:50.782Zmonthly0.9https://partnerstandard.com/partner-manager-course2025-06-18T16:09:50.782Zmonthly0.8https://partnerstandard.com/es2025-06-18T16:09:50.782Zweekly0.8https://partnerstandard.com/privacypolicy2025-06-18T16:09:50.782Zyearly0.3https://partnerstandard.com/cookiepolicy2025-06-18T16:09:50.782Zyearly0.3https://partnerstandard.com/legalnote2025-06-18T16:09:50.782Zyearly0.3 https://partnerstandard.com 2025-06-18T16:09:50.782Z weekly 1 ... https://partnerstandard.com/assessment 2025-06-18T16:09:50.782Z monthly 0.9 ... https://partnerstandard.com/coaching 2025-06-18T16:09:50.782Z monthly 0.9 ... https://partnerstandard.com/consulting 2025-06-18T16:09:50.782Z monthly 0.9 ... https://partnerstandard.com/partner-manager-course 2025-06-18T16:09:50.782Z monthly 0.8 ... https://partnerstandard.com/es 2025-06-18T16:09:50.782Z weekly 0.8 ... https://partnerstandard.com/privacypolicy 2025-06-18T16:09:50.782Z yearly 0.3 ... https://partnerstandard.com/cookiepolicy 2025-06-18T16:09:50.782Z yearly 0.3 ... https://partnerstandard.com/legalnote 2025-06-18T16:09:50.782Z yearly 0.3 ... ... <|firecrawl-page-5-lllmstxt|> ## Partnership Growth Assessment TO EVERY FOUNDER, CEO AND GTM LEADER WHO TRIED PARTNERSHIPS BUT GOT STUCK WITH LITTLE GROWTH TO SHOW FOR IT: # Pick The Right Partnerships To Grow Your Business Stop wasting time on the wrong partners. Replace uncertainty with clarity through our data-driven partnership assessment methodology * * * Most companies dive into partnerships blindly, burning time and money with nothing to show for it. The **Partnership Architecture Screening** cuts through the confusion with a clear, proven process based on 20 years of partnership development expertise. ![Partnership Architecture App Hero Diagram](https://www.partnerstandard.com/products/Partnership%20Architecture%20APP%20Hero.svg) [Application](https://app.partnerstandard.com/) [See Price Options](https://www.partnerstandard.com/assessment#pricing) ## Twenty Years of Partnership Development ## Expertise From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones. ![Typify Logo](https://www.partnerstandard.com/_next/image?url=%2F5.png&w=256&q=75) ![Fullstep Logo](https://www.partnerstandard.com/_next/image?url=%2F3.png&w=256&q=75) ![Nearst Logo](https://www.partnerstandard.com/_next/image?url=%2F6.png&w=256&q=75) ![Timely Logo](https://www.partnerstandard.com/_next/image?url=%2F7.png&w=256&q=75) ![Blinkist Logo](https://www.partnerstandard.com/_next/image?url=%2F2.png&w=256&q=75) ![Storyblok Logo](https://www.partnerstandard.com/_next/image?url=%2F1.png&w=256&q=75) ## What Our Customers & Partners Say Testimonial - Collect and embed testimonials in minutes ![](https://embed-v2.testimonial.to/images/fallback-img.png) ## What You'll Get ### Interactive Screening Session Guided live assessment (online or in-person) - Business basics & Growth metrics - Maturity & Partnership readiness - Partner categories ### Results & Guidance Get your detailed report and next step guidance - KPI dashboard - Detailed PDF report - Expert consultation retainer ### Optional Workshop\* Workshop on partnerships and efficient growth strategies - Review your data - Clarity objectives - Identify opportunities \*Included in +Workshop Package ### Optional Consulting\*\* Additional Deep Dive Assessment and Consulting - Stakeholder interviews - Document & material review - Additional expert consulting retainer - Detailed action plan \*\*Included in +Consulting Package ## Covering All Relevant Aspects of Your Business ### Business Fundamentals - GTM Efficiency - Customer Economics - Growth Metrics ### Growth Stage - Product-Market Fit - Go-to-Market Fit - Partner-to-Market Fit ### Partnership Readiness - Team & Knowledge - Process & Tools - Objective & Strategy ### Partner Categories ChannelMarketingProductService ## Clear Answers on - Which partnership categories fit your business - When to start with which partnerships - How ready your business is - What to do next ## Pick Your Partnership Path ### Screening Know which partnerships will grow your business What's included: - Online Screening: data review and quick-fit check - 2h Expert Consultation - Post-call Summary with top action items $1500 [Sign Up](https://app.partnerstandard.com/) ### +Workshop Get a clear plan and the drive to build your program Includes Screening, plus: - 1 live Workshop (4 hours) with your core team - Hands-on help mapping partner ideas and next moves - Action Plan covering short-term and 3-month goals $5000 [Schedule Call](https://cal.com/friedrichs/call) ### +Consulting Get a full roadmap to expand with the right partners Included Screening, plus: - Multiple interviews with key stakeholders (Sales, Product, Ops) - Document and materials review (sales decks, partner docs) - Up to 4 follow-up calls for deeper insights or next-step coaching - Custom Playbook: in-depth partner approach, team roles, timeline $9900 [Schedule Call](https://cal.com/friedrichs/call) ## Frequently Asked Questions More questions? Email: hello@partnerstandard.com How long does the screening take? The initial screening takes 90-120 minutes. After our session, I will analyze your information and prepare your results. Within 2 business days, you'll receive an email containing both your detailed results and a booking link for your included expert consulting hours. All Workshop and Deep Dive package details will be covered during our info call. Who should participate in the workshop? We recommend including: \- Decision maker (CEO/Founder) \- Partnership/Business Development lead, if already in place. \- Marketing or Sales leader \- Product leader (if focusing on product partnerships) What do I need to prepare? You'll need basic business metrics like: \- Revenue numbers \- Customer acquisition costs \- Growth rates \- Current partnership status (if any) \- We'll send you a simple checklist after booking. How is this different from regular partnership consulting? The Partnerships Architecture Screening (PAS) is usually the first step when booking a full consulting project. We decided to make a standalone product from it. What types of businesses is this best for? PAS is designed for: \- B2B SaaS companies \- Companies with $1M-50M ARR with product-led or direct sales go-to-market \- Teams ready to invest in partnerships \- Businesses looking for efficient growth How do I get started? It's simple: 1\. Buy the Screening or book a 15-min discovery call 2\. We confirm if PAS fits your needs 3\. Schedule your workshop 4\. Start your partnership journey This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-6-lllmstxt|> ## Partner Manager Course PARTNER MANAGER COURSE # Master the Art of Partnership Management Learn how to create, manage, and scale partnerships that drive efficient growth for your SaaS business Partner Manager Course - Introduction - YouTube [Photo image of PartnerStandard](https://www.youtube.com/channel/UCfNvrZIuLFdugeyQKO5ny9g?embeds_referring_euri=https%3A%2F%2Fwww.partnerstandard.com%2F) PartnerStandard No subscribers [Partner Manager Course - Introduction](https://www.youtube.com/watch?v=4UWp_wl43mM) PartnerStandard Search Info Shopping Tap to unmute If playback doesn't begin shortly, try restarting your device. You're signed out Videos you watch may be added to the TV's watch history and influence TV recommendations. To avoid this, cancel and sign in to YouTube on your computer. CancelConfirm Share Include playlist An error occurred while retrieving sharing information. Please try again later. Watch later Share Copy link Watch on 0:00 / •Live • [Watch on YouTube](https://www.youtube.com/watch?v=4UWp_wl43mM "Watch on YouTube") [Enroll now](https://www.partnerstandard.com/partner-manager-course#pricing) ## Hey there, ambitious Partner Manager! Is measuring the success of your partnerships feeling like a guessing game? Do you struggle to show the real impact of your work beyond just revenue numbers? Recruiting the right partners who help you fit your company’s goals is hard, and keeping them engaged over time feels like an uphill battle. Starting a partnership program from scratch can be overwhelming, and juggling different partners and their needs leaves you stretched thin. Do you find it tough to get leadership buy-in and support for your partnership initiatives? If any of this sounds like you, you’re not alone. This course is here to help you tackle these challenges and succeed! ## Introducing the Partner Manager Course In this course, you’ll learn how to create, manage, and scale partnerships that drive real business growth. ![Partner Manager Course Content Preview - View 1](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2Fmain.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 2](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F4.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 3](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F21.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 4](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F25.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 5](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F36.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 6](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F43.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 7](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F51.png&w=3840&q=75) ![Partner Manager Course Content Preview - View 8](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F61.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 1](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2Fmain.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 2](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F4.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 3](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F21.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 4](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F25.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 5](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F36.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 6](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F43.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 7](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F51.png&w=3840&q=75) ![Partner Manager Course Content Preview - Thumbnail 8](https://www.partnerstandard.com/_next/image?url=%2Fcarousel%2F61.png&w=3840&q=75) ## By the end of the course you’ll be able to: - Understand the advantages of working with Partnerships - See how Partnerships fit into modern businesses - Assess your readiness for partner management - Identify and pursue suitable partnership opportunities - Master the partner life cycle and maintain engagement - Increase success rates of your partnerships - Plan steps to become a Business Partnership Architect ## Curriculum Part 1: Introduction to Partnerships Learn why partnerships are essential for efficient business growth. Discover why now is the perfect time to start partnering. Understand the common reasons partnerships fail and how to build successful ones. ![Curriculum Part 1: The Foundation](https://www.partnerstandard.com/_next/image?url=%2Fcurriculum%2F1.webp&w=3840&q=75) ![Curriculum Part 2: Opportunity Identification](https://www.partnerstandard.com/_next/image?url=%2Fcurriculum%2F2.webp&w=3840&q=75) Part 2: Partnership Fundamentals Understand the key differences between collaborative and transactional relationships. Explore how partnerships can impact your business beyond just boosting revenue. Learn how to achieve efficient growth through partnerships. Part 3: Readiness Assessment Learn how to secure and effectively communicate leadership commitment for partnerships. Discover the importance of setting realistic expectations and goals for your partnerships. Understand how to assess partner-to-market fit based on your company's current growth stage. ![Curriculum Part 3: Partner Life Cycle Management](https://www.partnerstandard.com/_next/image?url=%2Fcurriculum%2F3.png&w=3840&q=75) ![Curriculum Part 4: Success Measurement](https://www.partnerstandard.com/_next/image?url=%2Fcurriculum%2F4.webp&w=3840&q=75) Part 4: Partner Lifecycle Management Identify, qualify, and recruit partners successfully. Discover the keys to smooth onboarding, ensuring a strong start to your partnerships. Explore ways to keep your partners engaged and measure success as you grow. Understand how to use the performance pyramid for ongoing improvement. Master strategies for expanding successful partnerships or gracefully exiting when needed. Part 5: What's Next Discover valuable resources to continuously improve your partnership management skills. Learning more about business partnership architecture. Explore advanced strategies to take your partnerships to the next level. ![Curriculum Part 5: Becoming a Business Partnership Architect](https://www.partnerstandard.com/_next/image?url=%2Fcurriculum%2FFramework-Start-Scale.webp&w=3840&q=75) ## This course is made for - Current Partner Managers looking to level up their skills - Aspiring Partner Managers transitioning from other roles - SaaS professionals tasked with building and managing partnerships ## Pricing ### Individual Course Live course for individuals What's included: - Live classes 2 sessions, 3h each - Additional templates and guides - Course community access - 14-day refund guarantee $890$990 [Book my spot](https://cal.com/friedrichs/pmc-individual-s1) ### Team Training Live course in a team What's included: - Live classes 3 sessions, 2h each - Up-to 7 team members included - Team support channel - 14-day refund guarantee $2995 [Discovery Call](https://cal.com/friedrichs/call) ## Frequently Asked Questions More questions? Email: hello@partnerstandard.com Is this course suitable for beginners? Absolutely! Whether you're new to partnership management or an experienced professional, this course offers valuable insights for all levels. How is this course different from others? This course is based on real-world experience, not just theory. You'll learn practical strategies that have been tested and proven in two decades of hands-on experience in international business development and partnerships. Is there any kind of support? You'll gain access to a course community. This community is a great place to share experiences, ask questions, and get advice. Additionally, if you need more personalized support, you can purchase 1:1 coaching sessions separately. How does the 14-days refund guarantee work? Timeline: Submit your refund request within 14 days of the purchase date and in no case later than 24h before the first live session. Requests submitted beyond this timeframe will not be considered. How to Request: Send an email to hello@partnerstandard.com with the subject line "Refund PMC." While it's not mandatory to give a reason, your feedback on why you're requesting a refund is greatly appreciated. ## Leadership in Partnership Management is in high demand. As a Partner Manager, you're not just managing relationships — you're architecting the future of your company's growth. This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-7-lllmstxt|> ## Partnership Consulting Services # You Don't need a Chief Partnerships Officer Yet, You Need Access to One ✓ Monthly \| ✓ Project \| ✓ Fractional ## Consulting Services Get 20+ years of partnership and international business development expertise working for your business. [Book Discovery Call](https://cal.com/friedrichs/call) ### Monthly Advisory #### What You Get - Fixed monthly hours of expert advice - Direct access to partnership expertise - Monthly strategy calls - On-demand problem solving #### Perfect for you if - You're new to partnerships - Want to improve your existing program - Need expert advice without a long commitment From $2,500/month Monthly subscription ### Project Package #### What You Get - Full program setup - Clear action plan - Expert help with execution - Detailed partnership strategy #### Perfect for you if - You want to build a partnership program - Need quick results - Want expert help from start to finish From $9,900/month 3-6 months ### Fractional CPO #### What You Get - Dedicated partnerships leader - Strategy development and execution - Growth-focused partnership planning - Direct team leadership #### Perfect for you if - You need senior partnership leadership - Want to scale your partner program - Need both strategy and execution help From $14,900/month 6+ months ## SpotAdvice For quick problem-solving sessions From $297 90-minute session [Book Session](https://cal.com/friedrichs/spotadvice) #### What You Get - Fixed monthly hours of expert advice - No long-term commitment - Direct access to partnership expertise - Monthly strategy calls - On-demand problem solving #### Perfect for you if - You have a specific partnership challenge - Need quick expert input - Want focused advice on one topic ### Consulting Benefits - + Strategic Direction Clear path to partnership success - + Growth Planning Steps to scale your partner program - + Expert guidance when needed With flexible engagement models - + Risk Reduction Avoid common mistakes and pitfalls ### Why Companies Choose Me - Practical Experience Built and scaled partner programs from zero - Direct Support Fast answers when you need them - Industry Network Access to valuable connections - Proven Process Step-by-step system that works This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-8-lllmstxt|> ## Privacy Policy Overview # PartnerStandard – Privacy Policy Effective Date: 26 April 2025 ## Owner and Data Controller Bernhard Friedrichs (PartnerStandard) Cowork Up! Puerta del Mar C/ Cronista Carreres 10 Bajo 46003, València SPAIN Owner contact email: [hello@partnerstandard.com](mailto:hello@partnerstandard.com) * * * ## Types of Data Collected Among the types of Personal Data that this Application collects, by itself or through third parties, there are: Trackers; city; ZIP/Postal code; state; province; country; county; latitude (of city); longitude (of city); metro area; geography/region; Usage Data; IP address; device information; app information; device logs; operating systems; browser information; language; launches; number of sessions; session duration; scroll-to-page interactions; mouse movements; scroll position; keypress events; motion sensor events; touch events; video views; clicks; browsing history; search history; session statistics; page views; interaction events; page events; custom events; Application opens; email address; first name; last name. Complete details on each type of Personal Data collected are provided in the dedicated sections of this privacy policy or by specific explanation texts displayed prior to the Data collection. Personal Data may be freely provided by the User, or, in case of Usage Data, collected automatically when using this Application. Unless specified otherwise, all Data requested by this Application is mandatory and failure to provide this Data may make it impossible for this Application to provide its services. In cases where this Application specifically states that some Data is not mandatory, Users are free not to communicate this Data without consequences to the availability or the functioning of the Service. Users who are uncertain about which Personal Data is mandatory are welcome to contact the Owner. Any use of Cookies – or of other tracking tools — by this Application or by the owners of third-party services used by this Application serves the purpose of providing the Service required by the User, in addition to any other purposes described in the present document and in the Cookie Policy. Users are responsible for any third-party Personal Data obtained, published or shared through this Application. * * * ## Mode and Place of Processing the Data ### Methods of Processing The Owner takes appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Owner, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of this Application (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Owner at any time. ### Place The Data is processed at the Owner’s operating offices and in any other places where the parties involved in the processing are located. Depending on the User’s location, data transfers may involve transferring the User’s Data to a country other than their own. To find out more about the place of processing of such transferred Data, Users can check the section containing details about the processing of Personal Data. ### Retention Time Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent. * * * ## The Purposes of Processing The Data concerning the User is collected to allow the Owner to provide its Service, comply with its legal obligations, respond to enforcement requests, protect its rights and interests (or those of its Users or third parties), detect any malicious or fraudulent activity, as well as the following: - Traffic optimization and distribution - Spam and bots protection - Handling activities related to productivity - Displaying content from external platforms For specific information about the Personal Data used for each purpose, the User may refer to the section “Detailed information on the processing of Personal Data.” * * * ## Detailed Information on the Processing of Personal Data ### Contacting the User #### Mailing list or newsletter (this Application) By registering on the mailing list or for the newsletter, the User’s email address will be added to the contact list of those who may receive email messages containing information of commercial or promotional nature concerning this Application. Your email address might also be added to this list as a result of signing up to this Application or after making a purchase. **Personal Data processed:** email address; first name; last name. ### Managing Contacts and Sending Messages This type of service makes it possible to manage a database of email contacts, phone contacts or any other contact information to communicate with the User. These services may also collect data concerning the date and time when the message was viewed by the User, as well as when the User interacted with it, such as by clicking on links included in the message. #### Beehiiv Beehiiv is an email newsletter management and message-sending service. **Personal Data processed:** email address; first name; last name. Place of processing: United States – [Privacy Policy](https://www.beehiiv.com/privacy). ### Displaying Content from External Platforms This type of service allows you to view content hosted on external platforms directly from the pages of this Application and interact with them. Such services are often referred to as widgets, which are small elements placed on a website or app. They provide specific information or perform a particular function and often allow for user interaction. This type of service might still collect web traffic data for the pages where the service is installed, even when Users do not use it. #### Google Fonts Google Fonts is a typeface visualization service provided by Google LLC or by Google Ireland Limited, depending on how the Owner manages the Data processing, that allows this Application to incorporate content of this kind on its pages. **Personal Data processed:** Trackers; Usage Data. Place of processing: United States – [Privacy Policy](https://policies.google.com/privacy); Ireland – [Privacy Policy](https://policies.google.com/privacy). ### Handling Activities Related to Productivity This type of service helps the Owner to manage tasks, collaboration and, in general, activities related to productivity. In using this type of service, Data of Users will be processed and may be retained, depending on the purpose of the activity in question. These services may be integrated with a wide range of third-party services disclosed within this privacy policy to enable the Owner to import or export Data needed for the relative activity. #### Cal.com (Cal.com, Inc.) Cal.com is a service provided by Cal.com, Inc. that facilitates online scheduling of appointments. **Personal Data processed:** email address; first name; last name; Usage Data. Place of processing: United States – [Privacy Policy](https://cal.com/privacy). #### Face2Face (face2face.io) Services We use Face2Face ( [https://face2face.io/](https://face2face.io/)) to offer real-time video chat and co-browsing services on our website. In order to provide these services, certain data may be collected and shared with third-party providers. We collect and use personal data such as: - User identification: To recognize returning users and enable personalized interactions via video chat. - Browsing information: Collected via cookies to identify users and facilitate co-browsing sessions for real-time support. Third-Party Services: - Face2Face ( [https://face2face.io/](https://face2face.io/)): Allows us to communicate with users via live video chat and identify returning users. - Upscope: A co-browsing tool that helps our support team view and interact with your screen in real time to provide personalized assistance. We respect your privacy and provide the option to manage or disable cookies through your browser settings. For more information about cookies, see our Cookie Policy. ### Spam and Bots Protection This type of service analyzes the traffic of this Application, potentially containing Users’ Personal Data, with the purpose of filtering it from unwanted parts of traffic, messages and content that are recognized as spam or protecting it from malicious bots activities. #### Cloudflare Bot Management (Cloudflare, Inc.) Cloudflare Bot Management is a malicious bot protection and management service provided by Cloudflare, Inc. **Personal Data processed:** app information; Application opens; browser information; browsing history; city; clicks; country; county; custom events; device information; device logs; geography/region; interaction events; IP address; keypress events; language; latitude (of city); launches; longitude (of city); metro area; motion sensor events; mouse movements; number of sessions; operating systems; page events; page views; province; scroll position; scroll-to-page interactions; search history; session duration; session statistics; state; touch events; Trackers; Usage Data. Place of processing: United States – [Privacy Policy](https://www.cloudflare.com/privacypolicy/). ### Traffic Optimization and Distribution This type of service allows this Application to distribute its content using servers located across different countries and to optimize its performance. Which Personal Data are processed depends on the characteristics and the way these services are implemented. Their function is to filter communications between this Application and the User’s browser. Considering the widespread distribution of this system, it is difficult to determine the locations to which the contents that may contain Personal Information of the User are transferred. #### Cloudflare (Cloudflare, Inc.) Cloudflare is a traffic optimization and distribution service provided by Cloudflare, Inc. **Personal Data processed:** Trackers. Place of processing: United States – [Privacy Policy](https://www.cloudflare.com/privacypolicy/). * * * ## Cookie Policy This Application uses Trackers. To learn more, Users may consult the Cookie Policy. * * * ## Further Information for Users ### Legal basis of processing The Owner may process Personal Data relating to Users if one of the following applies: - Users have given their consent for one or more specific purposes. - Provision of Data is necessary for the performance of an agreement with the User and/or for any pre-contractual obligations thereof. - Processing is necessary for compliance with a legal obligation to which the Owner is subject. - Processing is related to a task that is carried out in the public interest or in the exercise of official authority vested in the Owner. - Processing is necessary for the purposes of the legitimate interests pursued by the Owner or by a third party. In any case, the Owner will gladly help to clarify the specific legal basis that applies to the processing, and in particular whether the provision of Personal Data is a statutory or contractual requirement, or a requirement necessary to enter into a contract. ### Further information about retention time Unless specified otherwise in this document, Personal Data shall be processed and stored for as long as required by the purpose they have been collected for and may be retained for longer due to applicable legal obligation or based on the Users’ consent. - Personal Data collected for purposes related to the performance of a contract between the Owner and the User shall be retained until such contract has been fully performed. - Personal Data collected for the purposes of the Owner’s legitimate interests shall be retained as long as needed to fulfill such purposes. Users may find specific information regarding the legitimate interests pursued by the Owner within the relevant sections of this document or by contacting the Owner. - The Owner may be allowed to retain Personal Data for a longer period whenever the User has given consent to such processing, as long as such consent is not withdrawn. Furthermore, the Owner may be obliged to retain Personal Data for a longer period whenever required to fulfill a legal obligation or upon order of an authority. - Once the retention period expires, Personal Data shall be deleted. Therefore, the right of access, the right to erasure, the right to rectification and the right to data portability cannot be enforced after expiration of the retention period. * * * ## Definitions and Legal References Personal Data (or Data)Any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.Usage DataInformation collected automatically through this Application (or third-party services employed in this Application), which can include: the IP addresses or domain names of the computers utilized by the Users who use this Application, the URI addresses (Uniform Resource Identifier), the time of the request, the method utilized to submit the request to the server, the size of the file received in response, the numerical code indicating the status of the server’s answer (successful outcome, error, etc.), the country of origin, the features of the browser and the operating system utilized by the User, the various time details per visit (e.g., the time spent on each page within the Application) and the details about the path followed within the Application with special reference to the sequence of pages visited, and other parameters about the device operating system and/or the User’s IT environment.UserThe individual using this Application who, unless otherwise specified, coincides with the Data Subject.Data SubjectThe natural person to whom the Personal Data refers.Data Processor (or Processor)The natural or legal person, public authority, agency or other body which processes Personal Data on behalf of the Controller, as described in this privacy policy.Data Controller (or Owner)The natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data, including the security measures concerning the operation and use of this Application. The Data Controller, unless otherwise specified, is the Owner of this Application.This ApplicationThe means by which the Personal Data of the User is collected and processed.ServiceThe service provided by this Application as described in the relative terms (if available) and on this site/application.European Union (or EU)Unless otherwise specified, all references made within this document to the European Union include all current member states to the European Union and the European Economic Area.CookieCookies are Trackers consisting of small sets of data stored in the User’s browser.TrackerTracker indicates any technology — e.g. Cookies, unique identifiers, web beacons, embedded scripts, e-tags and fingerprinting — that enables the tracking of Users, for example by accessing or storing information on the User’s device. **Legal information:** This privacy policy relates solely to this Application, if not stated otherwise within this document. * * * ## Hosting (External Hosting) This website is hosted by Vercel, Inc., a modern web-application platform. The personal data collected on this website is stored on Vercel’s global edge network, including servers in the United States and the European Union. Our hoster will only process your data to the extent necessary to fulfill its service obligations and follow our instructions regarding this data. **Purpose:** secure, fast and efficient provision of our online offering. **Place of processing:** United States; European Union – [Privacy Policy](https://vercel.com/legal/privacy-policy). * * * Last updated: May 2, 2025 This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-9-lllmstxt|> ## Partnership Resources Hub Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) # Home # Become the Business Partnerships Architect for Your Company Curated guides, templates, tools and insights you need to take your business partnerships to the next level! [**Partnership Architecture Screening - PartnerStandard™** \\ \\ Partnership Architecture Screening: Data-driven analysis to match your business needs. Get expert insights on growth metrics, readiness, and partner fit.\\ \\ ![](https://pro.partnerstandard.com/fit=scale-down)\\ \\ partnerstandard.com](https://partnerstandard.com/partnership-architecture-screening/) [iframe](https://embeds.beehiiv.com/4807118a-44f9-4ff6-a69f-8e52927000b1) ## Explore all Partnership Resources ![icon](https://notion.so/icons/book-closed_gray.svg) **[Guides](https://pro.partnerstandard.com/guides)** ![image](https://pro.partnerstandard.com/fit=scale-down) Helpful for partnership topics ![icon](https://notion.so/icons/new-document_gray.svg) **[Templates](https://pro.partnerstandard.com/templates)** ![image](https://pro.partnerstandard.com/fit=scale-down) Templates that save you time ![icon](https://notion.so/icons/list_gray.svg) **[Glossary](https://pro.partnerstandard.com/glossary)** ![image](https://pro.partnerstandard.com/fit=scale-down) Make sure you speak the same language ![icon](https://notion.so/icons/activity_gray.svg) **[KPIs](https://pro.partnerstandard.com/partnership-kpis)** ![image](https://pro.partnerstandard.com/fit=scale-down) Measure partnership success ![icon](https://notion.so/icons/wrench_gray.svg) **[PartnerTech Tools](https://pro.partnerstandard.com/tools)** ![image](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2Fcb089343-0df1-4f16-a0f0-7c570acf084d%2F2.png%3Ftable%3Dblock%26id%3Da5268b36-ad31-4574-b948-96524e794fac%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D2000%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=559b22d3-66ec-4084-a276-1512a1f7828b&table=block) Curated list of partnership tools ![icon](https://notion.so/icons/conversation_gray.svg) **[Communities](https://pro.partnerstandard.com/communities)** ![image](https://pro.partnerstandard.com/fit=scale-down) Communities & Events ![icon](https://notion.so/icons/book_gray.svg) **[Reads](https://pro.partnerstandard.com/reads)** ![image](https://pro.partnerstandard.com/fit=scale-down) Selected Books, Articles and Books ![icon](https://notion.so/icons/preview_gray.svg) **[Videos](https://pro.partnerstandard.com/videos)** ![image](https://pro.partnerstandard.com/fit=scale-down) Videos & Webinars ⭐ **Featured** ![image](https://pro.partnerstandard.com/fit=scale-down) [Buy $12.99](https://products.partnerstandard.com/buy/2dc29ace-8a07-4d36-bdc1-e65d9cc9974a) ![image](https://pro.partnerstandard.com/fit=scale-down) [Join the next office hours here (free)](https://lu.ma/PartnerStandard) ![image](https://pro.partnerstandard.com/fit=scale-down) [Buy here for only $9.00](https://products.partnerstandard.com/buy/37a99a6d-beb0-4bf5-8c73-a47082180512) 🔍 **Partnership Readiness Assessment 🆓** You will receive the results directly in your inbox. 👉 [Access](https://pro.partnerstandard.com/guides/partnership-readiness-assessment) ✏️ **Partnerships Framework** ![image](https://pro.partnerstandard.com/fit=scale-down) [Download](https://products.partnerstandard.com/buy/de3d0107-d190-4bb1-9d41-8d59a751e0e6) in pdf 🔍 **Partnership Assessment** ![image](https://pro.partnerstandard.com/fit=scale-down) [Download](https://products.partnerstandard.com/buy/44c60fd0-9bf4-4881-a89a-6a70af902532) in pdf ‣ <|firecrawl-page-10-lllmstxt|> ## Partnership Growth Solutions # Convierte las Alianzas en tu Motor de Crecimiento, No en un Dolor de Cabeza Deja de adivinar qué alianzas funcionarán. Obtén asesoramiento experto a través de análisis basados en datos y consultoría práctica de un especialista en alianzas con más de 20 años de experiencia. ✓ Análisis\|✓ Consultoría\|✓ Mentoría [Descubre la App de Arquitectura de Alianzas](https://app.partnerstandard.com/) ## 👋Hi, I'm Bernhard Friedrichs I'm a partnership expert and have pioneered partnership programs that have significantly impacted product-market-fit, established go-to-market-fit, increased customer lifetime value, reduced customer acquisition costs, and contributed to up to 55% of total revenue within three years. My approach emphasizes capital efficiency, which is crucial in today's market. I've helped numerous companies leverage ecosystems to reduce costs and improve customer value. To share my expertise, I created PartnerStandard's Knowledge Hub, offering free, curated resources for businesses integrating partnerships into their growth strategies. ![Portrait of Bernhard Friedrichs](https://www.partnerstandard.com/_next/image?url=%2FPortrait-BF.png&w=1080&q=75) ![Winning by Design Ambassador Logo](https://www.partnerstandard.com/_next/image?url=%2FAmbassador-WbD.webp&w=96&q=75) Revenue Architecture Expert and Official Winning by Design Ambassador ![Nearbound Book Cover](https://www.partnerstandard.com/_next/image?url=%2FNearbound-Book%20cover.png&w=96&q=75) Referenced in the book "Nearbound and the Rise of the Who Economy" by Jared Fuller and Jill Rowley ![Canalys Top 117 Consultants Logo](https://www.partnerstandard.com/_next/image?url=%2FCanalys-Top-117-consultants.jpeg&w=96&q=75) Listed among the "Top 117 Consultants and Agencies for technology vendors, distributors, and partners of all types", published by Canalys ## Twenty Years of Partnership Development ## Expertise From assessment to implementation, my structured approach has helped companies across the United States, Canada and Europe to build successful partnership programs from scratch and helped optimizing existing ones. ![Typify Logo](https://www.partnerstandard.com/_next/image?url=%2F5.png&w=256&q=75) ![Fullstep Logo](https://www.partnerstandard.com/_next/image?url=%2F3.png&w=256&q=75) ![Nearst Logo](https://www.partnerstandard.com/_next/image?url=%2F6.png&w=256&q=75) ![Timely Logo](https://www.partnerstandard.com/_next/image?url=%2F7.png&w=256&q=75) ![Blinkist Logo](https://www.partnerstandard.com/_next/image?url=%2F2.png&w=256&q=75) ![Storyblok Logo](https://www.partnerstandard.com/_next/image?url=%2F1.png&w=256&q=75) ## What Our Customers & Partners Say Testimonial - Collect and embed testimonials in minutes ![](https://embed-v2.testimonial.to/images/fallback-img.png) ## Two Ways to Transform Your Partnership Strategy ### Partnership Architecture Screening Know exactly which partnerships will grow your business based on your growth stage and business model. - Match partnerships to your growth stage - Get data-backed partnership decisions - Receive your clear action roadmap [Discovery Call](https://cal.com/friedrichs/call) [Explore Screening](https://www.partnerstandard.com/assessment) ### Partnership Consulting Get partnership expertise working directly for your business. - Strategic direction - Expert execution support - Flexible engagement models (Monthly, Project, Fractional) [Discovery Call](https://cal.com/friedrichs/call) [Explore Consulting](https://www.partnerstandard.com/consulting) ## 70% of business partnerships don't deliver expected results ### Most Partnerships fail because companies: - Copy playbooks that worked elsewhere without understanding why - Lack clear processes for partner selection, qualification and management - Pick the wrong partnership types for their growth stage - Don't have specialized expertise to navigate develop and grow partnerships ### How We Solve This: #### Partnership Architecture Screening Start with a proven assessment methodology to match partnerships to your business reality #### PartnerStandard Framework Clear, actionable roadmaps tailored to your specific situation #### Partnership Consulting Expert-led implementation that gets results without overwhelming your team ### Most Partnerships fail because companies: - Copy playbooks that worked elsewhere without understanding why - Lack clear processes for partner selection, qualification and management - Pick the wrong partnership types for their growth stage - Don't have specialized expertise to navigate develop and grow partnerships ### How We Solve This: #### Partnership Architecture Screening Start with a proven assessment methodology to match partnerships to your business reality #### PartnerStandard Framework Clear, actionable roadmaps tailored to your specific situation #### Partnership Consulting Expert-led implementation that gets results without overwhelming your team ## Ready to Transform Your Partnership Strategy? ### Start with a Screening Perfect if you need clarity on which partnerships will work for your business stage. Screening ### Get Expert Consulting Ideal if you know you need hands-on partnership guidance and execution support. Consulting ### Not sure which is right? Book a free discovery call to discuss your specific situation. Book Call ## Partners ![Ambassador WbD Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FAmbassador-WbD.webp&w=256&q=75) ![Euler Logo](https://www.partnerstandard.com/partners/EULER.svg) ![Crossbeam Logo](https://www.partnerstandard.com/partners/crossbeam.svg) ![Kiflo Logo](https://www.partnerstandard.com/partners/kiflo.svg) ![Magentrix Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2Fmagentrix.png&w=384&q=75) ![Trive Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2Ftrive.png&w=256&q=75) ![PartnerOptimizer Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FPartnerOptimizer.png&w=384&q=75) ![Superglue Logo](https://www.partnerstandard.com/_next/image?url=%2Fpartners%2FSuperglue.webp&w=384&q=75) ![First Principle Partnerships Book](https://www.partnerstandard.com/_next/image?url=%2Fproducts%2FFPL-Book.png&w=828&q=75) For GTM & Partnership leaders tired of playbooks that don't work # Turn Partnership Uncertainty Into Predictable Growth Discover the 10 fundamental laws that drive partnership success. Move from copying others to confidently designing collaborations that last. ### A research-based approach that reveals - What must be true for partnerships to work - How successful partnerships really grow - Why some partnerships thrive while others fail [Buy $12.99](https://www.partnerstandard.com/es#) [Discover Principles](https://www.partnerstandard.com/es#) ![Testimonial from Joshua Burrows, Partnerships Manager, NearSt](https://www.partnerstandard.com/_next/image?url=%2Ftestimonial--OIt74wtHrZ9dorlReyq.png&w=1920&q=75) ![Partnership Architecture App Hero](https://www.partnerstandard.com/products/Partnership%20Architecture%20APP%20Hero.svg) Partnership Architecture App ## Build Partnerships That Drive Growth Clear, actionable insights for SaaS businesses. Stop guessing, start growing. [Request Demo](https://cal.com/friedrichs/demo) [Apply for Beta-Access](https://airtable.com/appCW3whjtmExMjCp/pag4cAS7YsDzsNCvH/form) This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-11-lllmstxt|> ## Cookie Policy Overview # Cookie Policy Effective Date: 3 May 2025 This Cookie Policy explains how we use cookies and similar technologies on our website in compliance with EU GDPR and Spanish law (LSSI-CE). Cookies are small text files placed on your device to enable core site functions, improve performance, and gather anonymous insights. Under GDPR, strictly necessary cookies do not require consent; all others do. * * * ## 1\. What Are Cookies? Cookies are text files stored on your browser or device when you visit a website. 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Decline allAccept all <|firecrawl-page-12-lllmstxt|> ## PartnerStandard News ![PartnerStandard News](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/f4c3a314-ad87-4205-97ea-aaa4dc53e4e7/PartnerStandard_Master__500___500_px__-_3.png) # PartnerStandard News Start, Grow & Innovate Your Business with Partnerships. Connect [Twitter](https://www.twitter.com/bernhard_me)[LinkedIn](https://www.linkedin.com/in/bfriedrichs)[RSS](https://rss.beehiiv.com/feeds/zvyIi0vl2k.xml) #### Featured Posts [Guide (early access)](https://news.partnerstandard.com/t/Guide-(early-access)) Guide (early access) [![Partnerships in Growth Stages](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/a8769d10-73ec-4726-84f0-5e4b420adf5b/Partnerships_in_Growth_Stage_BT.png)](https://news.partnerstandard.com/p/partnerships-in-growth-stages-early-access) [Dec 03, 2024\\ \\ **Partnerships in Growth Stages** \\ \\ A Practical Guide to Building the Right Partnerships at Each Phase.](https://news.partnerstandard.com/p/partnerships-in-growth-stages-early-access) [![Bernhard Friedrichs](https://beehiiv-images-production.s3.amazonaws.com/uploads/user/profile_picture/1ec48ff5-c310-472e-acbf-caacf9c0d63d/Bernhard_Friedrichs.jpeg)\\ \\ Bernhard Friedrichs](https://news.partnerstandard.com/authors) [News](https://news.partnerstandard.com/t/News) News [![First Principle Partnerships](https://media.beehiiv.com/cdn-cgi/image/format=auto,width=800,height=421,fit=scale-down,onerror=redirect/uploads/asset/file/622069d5-427d-4a0c-90a5-1b2dbe97f139/FirstPrincipleLed_social.png)](https://news.partnerstandard.com/p/first-principle-partnerships) [Feb 11, 2025\\ \\ **First Principle Partnerships** \\ \\ Stop Copying Playbooks. 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For additions or discussions, please reach out here: [https://www.linkedin.com/company/partnerstandard/](https://www.linkedin.com/company/partnerstandard/) (send message) All 4 views All Partnerships ISO 44001 SaaS | Term | Meaning | | --- | --- | | [![](https://notion.so/icons/list_gray.svg)\
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Account Mapping](https://pro.partnerstandard.com/glossary/account-mapping) | Partner Account Mapping, is a strategic process used in business-to-business partnerships where sales teams from two partnering companies align their accounts based on various factors such as geography, deal size, industry, or customer needs. This process helps both companies identify shared customers and prospects, enabling them to coordinate sales efforts, leverage shared relationships, and create joint sales strategies. | | [![](https://notion.so/icons/list_gray.svg)\
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Affiliate](https://pro.partnerstandard.com/glossary/affiliate) | Affiliates promote the offerings of a company and earning revenue through commission based agreements. These individuals typically use their online presence like personal websites, social media handles and email databases to reach out to possible customers on behalf of the company. For each successful sale made via these efforts by affiliates they receive commissions as per pre determined terms. | | [![](https://notion.so/icons/list_gray.svg)\
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Affiliate Marketing](https://pro.partnerstandard.com/glossary/affiliate-marketing) | Affiliate marketing is a type of performance-based marketing where a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. | | [![](https://notion.so/icons/list_gray.svg)\
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Agent](https://pro.partnerstandard.com/glossary/agent) | Agents represent a company and its products or services towards potential customers. They work on a commission basis or for a fixed fee. | | [![](https://notion.so/icons/list_gray.svg)\
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Alliance](https://pro.partnerstandard.com/glossary/alliance) | An Alliance is relationship among people, groups, or states that have joined together for mutual benefit or to achieve some common purpose. | | [![](https://notion.so/icons/list_gray.svg)\
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Angel Investor](https://pro.partnerstandard.com/glossary/angel-investor) | Angel Investor is an individual who provides capital for a business start-up, usually in exchange for convertible debt or ownership equity. | | [![](https://notion.so/icons/list_gray.svg)\
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Annual Contract Value (ACV)](https://pro.partnerstandard.com/glossary/annual-contract-value-acv) | Annual Contract Value (ACV) represents the revenue a customer brings in within a year. | | [![](https://notion.so/icons/list_gray.svg)\
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Annual Recurring Revenue (ARR)](https://pro.partnerstandard.com/glossary/annual-recurring-revenue-arr) | Annual Recurring Revenue (ARR) is a measure of a company's yearly subscription revenue. | | [![](https://notion.so/icons/list_gray.svg)\
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Average Revenue Per User (ARPU)](https://pro.partnerstandard.com/glossary/average-revenue-per-user-arpu) | Average Revenue Per User (ARPU) signifies the value each user brings to the business. This is significant as there are costs associated with acquiring new users. | | [![](https://notion.so/icons/list_gray.svg)\
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Burn Rate](https://pro.partnerstandard.com/glossary/burn-rate) | Gross Burn: The total expenditures of a business within a specific time frame.
Net Burn: The difference between total expenditures and company's income during the same period. | | [![](https://notion.so/icons/list_gray.svg)\
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Business Broker](https://pro.partnerstandard.com/glossary/business-broker) | Business broker act as intermediaries between the SaaS vendor and potential customers, helping to match the right solution with the customer's needs. They may also negotiate deals and contracts on behalf of their customers. | | [![](https://notion.so/icons/list_gray.svg)\
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Business Ecosystem](https://pro.partnerstandard.com/glossary/business-ecosystem) | The business ecosystem is a network of companies and organizations that are connected and interact with one another in order to support the growth and success of a particular business. The business ecosystem may include suppliers, customers, competitors, regulators, and other stakeholders that have an impact on the business. The partner ecosystem live within the business ecosystem. | | [![](https://notion.so/icons/list_gray.svg)\
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Capital-Efficient Growth (CEG)](https://pro.partnerstandard.com/glossary/capital-efficient-growth-ceg) | Capital-Efficient Growth (CEG) is a business growth strategy that aims to make efficient use of financial resources. This involves leveraging partnerships and the company's ecosystem to optimize resources and maximize growth potential. | | [![](https://notion.so/icons/list_gray.svg)\
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Channel Partner](https://pro.partnerstandard.com/glossary/channel-partner) | Channel Partners are companies that refer, co-sell, resell or distribute the products or services of another company. These partners often have a close relationship with the company whose products or services they sell. Channel partners is a category of partners that included different types of partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Branding](https://pro.partnerstandard.com/glossary/co-branding) | Co-Branding is a partnership between two or more companies in which they collaborate on branding efforts in order to promote their products or services. This can involve using each other's logos, slogans, or other branding elements in marketing materials, as well as collaborating on co-branded products or services. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Creation](https://pro.partnerstandard.com/glossary/co-creation) | Co-Creation is a collaborative process in which two or more companies or individuals work together to create something new, such as a product, service, or process. This can involve sharing ideas, resources, and expertise in order to create innovative solutions that are mutually beneficial to all partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Development](https://pro.partnerstandard.com/glossary/co-development) | Co-Development refers to the practice of two or more companies working together to develop new products or services. This can involve sharing resources, expertise, and ideas in order to create innovative solutions that are mutually beneficial to all partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Innovating](https://pro.partnerstandard.com/glossary/co-innovating) | Co-Innovating refers to the practice of two or more companies working together to develop new products, services, or processes. This can involve sharing resources, expertise, and ideas in order to create innovative solutions that are mutually beneficial to all partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Investment](https://pro.partnerstandard.com/glossary/co-investment) | Co-Investment refers to the practice of two or more companies or individuals investing together in a project or venture. This can involve sharing the financial risks and rewards of the investment. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Licensing](https://pro.partnerstandard.com/glossary/co-licensing) | Co-Licensing refers to the practice of two or more companies or individuals sharing the rights to use a patented technology or other intellectual property. This can involve sharing the financial risks and rewards of the license. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Marketing](https://pro.partnerstandard.com/glossary/co-marketing) | Co-Marketing is a partnership between two or more companies in which they collaborate on marketing activities in order to promote their products or services. This can include activities such as co-branded marketing campaigns, joint promotions, and shared social media or email marketing efforts. | | [![](https://notion.so/icons/list_gray.svg)\
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Co-Selling](https://pro.partnerstandard.com/glossary/co-selling) | Co-Selling refers to the practice of two or more companies working together to sell their products or services to a common customer base. This can involve a range of activities, such as joint sales presentations, shared marketing efforts, and cross-selling to each other's customers. | | [![](https://notion.so/icons/list_gray.svg)\
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Collaborative (Business) Relationships](https://pro.partnerstandard.com/glossary/collaborative-business-relationships) | Collaborative Business Relationship is a type of partnership in which two or more businesses work together in a cooperative manner to achieve a common goal or mutual benefit. This type of relationship is characterized by open communication, mutual trust, and a willingness to share resources and expertise. Collaborative business relationships can be long-term and ongoing, or they may be more short-term, focused on a specific project or goal. | | [![](https://notion.so/icons/list_gray.svg)\
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Collaborative Working](https://pro.partnerstandard.com/glossary/collaborative-working) | Collaborative Working is a process in which individuals, teams, or organizations work together to achieve common goals, sharing resources, expertise, and responsibilities. | | [![](https://notion.so/icons/list_gray.svg)\
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Commission-Based Pricing](https://pro.partnerstandard.com/glossary/commission-based-pricing) | Commission Based-Pricing means, partners receive a percentage of the revenue generated from sales of the company's products or services. This model is often used for affiliates or resellers. | | [![](https://notion.so/icons/list_gray.svg)\
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Community-Led Growth (CLG)](https://pro.partnerstandard.com/glossary/community-led-growth-clg) | Community-Led Growth (CLG) refers to a growth strategy that depends on an active and supportive community. It is a critical component in obtaining new customers, expanding services to existing customers, and retaining them. This approach cultivates a sense of loyalty, trust, and relationship beyond just the product or service, making it a powerful tool for business growth. | | [![](https://notion.so/icons/list_gray.svg)\
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Competitive Advantage](https://pro.partnerstandard.com/glossary/competitive-advantage) | Competitive Advantage is a condition or circumstance that puts a company in a favorable or superior business position. | | [![](https://notion.so/icons/list_gray.svg)\
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Compound Annual Growth Rate (CAGR)](https://pro.partnerstandard.com/glossary/compound-annual-growth-rate-cagr) | Compound Annual Growth Rate (CAGR) is the annualized version of Compound Monthly Growth Rate. Calculated as CAGR (%) = (Ending Value + Beginning Value) ^ (1 + Number of Periods) - 1. | | [![](https://notion.so/icons/list_gray.svg)\
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Compound Monthly Growth Rate (CMGR)](https://pro.partnerstandard.com/glossary/compound-monthly-growth-rate-cmgr) | Compound Monthly Growth Rate (CMGR), also known as month-on-month growth rate is a key metric investors usually look at. | | [![](https://notion.so/icons/list_gray.svg)\
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Consortium](https://pro.partnerstandard.com/glossary/consortium) | Consortium is an association of two or more individuals, companies, organizations or governments (or any combination of these entities) with the objective of participating in a common activity or pooling their resources for achieving a common goal. | | [![](https://notion.so/icons/list_gray.svg)\
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Consultant](https://pro.partnerstandard.com/glossary/consultant) | Consultants provide expert advice and guidance to businesses to help them solve specific problems or achieve certain goals. They may be hired on a short-term or long-term basis | | [![](https://notion.so/icons/list_gray.svg)\
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Conversion Rate](https://pro.partnerstandard.com/glossary/conversion-rate) | Conversion Rate, in the case of SaaS, typically refers to the percentage of users who switch from a free plan to a subscription-based plan. | | [![](https://notion.so/icons/list_gray.svg)\
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Coopetition](https://pro.partnerstandard.com/glossary/coopetition) | Coopetition, a blend of "cooperation" and "competition," is a strategic business approach where companies, usually direct competitors in one area, decide to form collaborative partnerships in another, creating inherent tension within the partnership. This situation is frequently found in the partnership field and requires a carefully formed alliance that acknowledges the boundaries between collaborative and competitive areas. For coopetition to be sustainable, it demands highly honorable partners. Coopetitive partnerships are complex and challenging to manage but are becoming increasingly common among major strategic partnerships. These collaborations can lead to increased innovation, cost reduction, and access to new markets, ultimately benefiting both parties involved. | | [![](https://notion.so/icons/list_gray.svg)\
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Cross-Promotion](https://pro.partnerstandard.com/glossary/cross-promotion) | Cross-Promotion is the practice of promoting another product or service to one's customers. | | [![](https://notion.so/icons/list_gray.svg)\
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Customer Relationship](https://pro.partnerstandard.com/glossary/customer-relationship) | Customer Relationship is a business relationship in which one business (the seller) provides goods or services to another business (the buyer). Customer relationships may be transactional (meaning they are based on the completion of specific transactions) or ongoing (meaning the buyer continues to purchase goods or services from the seller on a regular basis). | | [![](https://notion.so/icons/list_gray.svg)\
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Deal Registration](https://pro.partnerstandard.com/glossary/deal-registration) | Deal Registration is a process to track and manage sales and partner leads and opportunities. It involves a sales representative or channel partner registering a potential sale with the company, providing details about the customer and the proposed deal. Deal registration helps the company to prioritize deals, allocate resources appropriately, and ensure that the customer is being properly serviced and supported. It can also help to reduce competition among sales reps and improve communication and collaboration within the sales and partnership team. Incentives or rewards may be offered to channel partners for registering deals and helping to close sales. | | [![](https://notion.so/icons/list_gray.svg)\
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Deferred Revenue](https://pro.partnerstandard.com/glossary/deferred-revenue) | Deferred Revenue represents payment received for goods or services that are yet to be produced or delivered. | | [![](https://notion.so/icons/list_gray.svg)\
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Distribution Channel](https://pro.partnerstandard.com/glossary/distribution-channel) | Distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the end consumer. | | [![](https://notion.so/icons/list_gray.svg)\
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Distributor](https://pro.partnerstandard.com/glossary/distributor) | Distributors purchase products or services from a company and then sell them to resellers or other channel partners and customer. | | [![](https://notion.so/icons/list_gray.svg)\
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Ecosystem](https://pro.partnerstandard.com/glossary/ecosystem) | An ecosystems is a complex network of interconnected individuals, organizations, and resources that interact and depend on one another to create a sustainable and thriving environment, often for the purpose of promoting innovation and growth. | | [![](https://notion.so/icons/list_gray.svg)\
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Ecosystem Qualified Lead (EQL)](https://pro.partnerstandard.com/glossary/ecosystem-qualified-lead-eql) | Ecosystem Qualified Leads (EQLs) are leads or potential customers that have been identified as a good fit for a company's products or services, based on the company's Ideal Customer Profile (ICP). These leads may come from a variety of sources, such as marketing campaigns, sales outreach, or referrals from partners or affiliates. | | [![](https://notion.so/icons/list_gray.svg)\
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Ecosystem-Led Growth (ELG)](https://pro.partnerstandard.com/glossary/ecosystem-led-growth-elg) | Ecosystem-Led Growth (ELG) is a strategy that engages a brand's network of partners to increase sales, awareness, interactions, and loyalty. ELG facilitates and encourages partners in contributing to collective growth. | | [![](https://notion.so/icons/list_gray.svg)\
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Exclusivity (de facto)](https://pro.partnerstandard.com/glossary/exclusivity-de-facto) | De Facto Exclusivity refers to an exclusive situation that exists in practice, even though it may not be formally or legally recognized. It arises from circumstances or practical factors rather than an official rule or law. De facto exclusivity can occur, for example, when a company dominates a market due to its overwhelming market share, effectively excluding competitors even if there is no legal or contractual barrier to entry. | | [![](https://notion.so/icons/list_gray.svg)\
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Exclusivity (de jure)](https://pro.partnerstandard.com/glossary/exclusivity-de-jure) | De jure exclusivity refers to an exclusive situation that exists as a result of a formal, legal, or contractual agreement. De jure exclusivity is granted by law or through a legally binding contract that explicitly outlines the exclusive rights or privileges granted to an individual, organization, or entity. For instance, a company may hold a patent on a product, granting it the exclusive right to manufacture and sell that product, thus creating de jure exclusivity. | | [![](https://notion.so/icons/list_gray.svg)\
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Executive Sponsorship](https://pro.partnerstandard.com/glossary/executive-sponsorship) | Executive Sponsorship refers to the active involvement and support of high-level executives or senior management in a project, initiative, or partnership. Executive sponsors play a crucial role in championing the project within the organization, providing strategic direction, ensuring resources are allocated, and helping to overcome obstacles. Their backing can significantly impact the success and visibility of a project or partnership. | | [![](https://notion.so/icons/list_gray.svg)\
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Flat Fee Pricing](https://pro.partnerstandard.com/glossary/flat-fee-pricing) | Flat fee pricing means, partners pay a fixed fee to access the company's products or services. This fee may be based on the type of partnership, the level of access granted, or other factors. | | [![](https://notion.so/icons/list_gray.svg)\
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Franchise](https://pro.partnerstandard.com/glossary/franchise) | Franchises are businesses that are granted the right to use a company's brand and business model in exchange for a fee. They are typically required to follow specific guidelines and standards set by the company. While a franchisee could be considered a type of channel partner, as they are typically involved in selling the products or services of the franchisor, the terms "franchisee" and "channel partner" are not necessarily interchangeable. A franchisee has a more formal and structured relationship with the franchisor, and is typically required to follow specific rules and guidelines in order to operate under the franchisor's brand and business model. | | [![](https://notion.so/icons/list_gray.svg)\
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Franchising](https://pro.partnerstandard.com/glossary/franchising) | In a franchising relationship, one business (the franchisor) allows another business (the franchisee) to use its business model, branding, and intellectual property in exchange for a franchise fee and ongoing royalties. Franchising relationships are typically structured in a very specific way, and franchisees are typically required to adhere to certain standards and guidelines set by the franchisor. | | [![](https://notion.so/icons/list_gray.svg)\
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Gross Churn](https://pro.partnerstandard.com/glossary/gross-churn) | Gross Churn is the percentage of revenue lost due to customers cancelling or downgrading their subscriptions. | | [![](https://notion.so/icons/list_gray.svg)\
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Hybrid Pricing](https://pro.partnerstandard.com/glossary/hybrid-pricing) | Hybrid Pricing means, partners pay for the company's products or services using a combination of two or more pricing models. This may involve elements of commission-based, subscription, usage-based, or other pricing models. | | [![](https://notion.so/icons/list_gray.svg)\
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Ideal Customer Profile (ICP)](https://pro.partnerstandard.com/glossary/ideal-customer-profile-icp) | Ideal Customer Profile (ICP) is a detailed description of a company's ideal customer, based on factors such as industry, size, location, and other characteristics. The ICP is used as a guide for identifying and targeting potential customers and can help a company tailor its marketing and sales efforts to better meet the needs of its target audience | | [![](https://notion.so/icons/list_gray.svg)\
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Ideal Partner Profile (IPP)](https://pro.partnerstandard.com/glossary/ideal-partner-profile-ipp) | Ideal Partner Profile (IPP) is similar to an ICP, but describes the characteristics of a company's ideal partner or affiliate. The IPP may include factors such as the type of business, location, size, and other relevant characteristics, and is used to guide the recruitment and selection of partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Independent Software Vendors (ISVs)](https://pro.partnerstandard.com/glossary/independent-software-vendors-isvs) | ISVs develop software products that are compatible with a company's products or services. They often work with businesses to help them optimize their IT infrastructure and reduce costs | | [![](https://notion.so/icons/list_gray.svg)\
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ISO 44001](https://pro.partnerstandard.com/glossary/iso-44001) | ISO 44001 international standard that sets out requirements for effective development and management of collaborative business relationships (partnerships) within and between organizations. It can apply to various levels from individual projects to organization-wide initiatives. The standard provides guidance on identifying collaborative partnerships and enhancing their value through processes such as knowledge sharing, assessment, selection, collaboration, value creation, and exit strategies. | | [![](https://notion.so/icons/list_gray.svg)\
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Joint Ventures](https://pro.partnerstandard.com/glossary/joint-ventures) | Joint Ventures are business relationships in which two or more businesses come together to create a new business or pursue a specific project or opportunity. Joint ventures may involve the sharing of resources, expertise, and risk, and they may be structured in a variety of ways. | | [![](https://notion.so/icons/list_gray.svg)\
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Lagging Indicator](https://pro.partnerstandard.com/glossary/lagging-indicator) | A Lagging Indicator is a measurable factor that reflects the historical performance or outcomes of an organization or project. It is useful for assessing past performance but less effective in predicting future trends. Common lagging indicators include unemployment rates, profit margins, and customer satisfaction metrics. In case of partnerships revenue is often understood as a lagging indicator. | | [![](https://notion.so/icons/list_gray.svg)\
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Leading Indicator](https://pro.partnerstandard.com/glossary/leading-indicator) | A Leading Indicator is a measurable factor that tends to change before the broader economy or project performance shifts, making it a useful tool for predicting future trends. These indicators can help organizations and decision-makers identify potential opportunities or challenges ahead of time, allowing for proactive planning and strategy adjustments. Examples of leading indicators include new orders, inventory levels, and consumer confidence indices. | | [![](https://notion.so/icons/list_gray.svg)\
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Licensing](https://pro.partnerstandard.com/glossary/licensing) | In a licensing relationship, one business (the licensor) allows another business (the licensee) to use its intellectual property (such as a patented technology or trademark) in exchange for royalties or other forms of compensation. Licensing relationships may be exclusive or non-exclusive. | | [![](https://notion.so/icons/list_gray.svg)\
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Managed Service Provider (MSP)](https://pro.partnerstandard.com/glossary/managed-service-provider-msp) | MSPs provide ongoing support and management for IT systems, including software and hardware. They often work with businesses to help them optimize their IT infrastructure and reduce costs. | | [![](https://notion.so/icons/list_gray.svg)\
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Marketing Partner](https://pro.partnerstandard.com/glossary/marketing-partner) | Marketing Partners are companies that help another company market its products or services. This might involve developing marketing materials, conducting market research, or providing marketing support services such as email marketing or social media management. | | [![](https://notion.so/icons/list_gray.svg)\
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Marketing Qualified Lead (MQL)](https://pro.partnerstandard.com/glossary/marketing-qualified-lead-mql) | Marketing Qualified Leads (MQLs) are leads that have demonstrated an interest in a company's products or services and are considered more likely to become customers. MQLs are typically generated through marketing efforts, such as website visits, sign-ups for newsletters or demos, or engagement with marketing content. | | [![](https://notion.so/icons/list_gray.svg)\
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Monthly Recurring Revenue (MRR)](https://pro.partnerstandard.com/glossary/monthly-recurring-revenue-mrr) | Monthly Recurring Revenue (MRR) is a measure of a company's revenue from monthly subscriptions. | | [![](https://notion.so/icons/list_gray.svg)\
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Monthly, Weekly, and Daily Active Users (MAU/WAU/DAU)](https://pro.partnerstandard.com/glossary/monthly-weekly-and-daily-active-users-mauwaudau) | Monthly, Weekly, and Daily Active Users (MAU/WAU/DAU) indicate how many people interact with a product within a given time frame. | | [![](https://notion.so/icons/list_gray.svg)\
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Negative Churn](https://pro.partnerstandard.com/glossary/negative-churn) | Negative Churn occurs when the expansion revenue exceeds the revenue lost due to Gross Churn. | | [![](https://notion.so/icons/list_gray.svg)\
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Net Churn](https://pro.partnerstandard.com/glossary/net-churn) | Net Churn is the percentage of revenue loss from current customers in a period, offset by the "expansion revenue" gained from upgrades or add-ons. | | [![](https://notion.so/icons/list_gray.svg)\
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Network Effect](https://pro.partnerstandard.com/glossary/network-effect) | Network Effect is a phenomenon whereby increased numbers of people or participants improve the value of a good or service. | | [![](https://notion.so/icons/list_gray.svg)\
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Operational Fit](https://pro.partnerstandard.com/glossary/operational-fit) | The extent to which the daily business practices and policies of partnership partners align, the efficiency of the metrics and rewards system, and the degree of organizational support dedicated to the partnership's success. | | [![](https://notion.so/icons/list_gray.svg)\
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Organizational Alignment](https://pro.partnerstandard.com/glossary/organizational-alignment) | Organizational Alignment is a company-wide acknowledgement of the partnership's vision and value that transcends the specific individuals engaged in partnership operations. | | [![](https://notion.so/icons/list_gray.svg)\
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Original Equipment Manufacturer (OEM)](https://pro.partnerstandard.com/glossary/original-equipment-manufacturer-oem) | OEMs purchase products or components from a company and incorporate them into their own products. They then sell the finished products to their own customers | | [![](https://notion.so/icons/list_gray.svg)\
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Outsourcing](https://pro.partnerstandard.com/glossary/outsourcing) | Outsourcing is a practice of hiring a party outside a company to perform services and create goods that were traditionally performed in-house by the company's own employees and staff. Outsourcing can happen in a transactional or collaborative relationship. | | [![](https://notion.so/icons/list_gray.svg)\
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Paper Partnerships](https://pro.partnerstandard.com/glossary/paper-partnerships) | Business agreements that stay mostly inactive after signing. While companies officially become partners on paper, they never create real business value together. The partnership document becomes just another contract in the files, instead of leading to active collaboration and shared success. Common causes include sales-focused incentives that reward signing deals rather than creating value, products that don't fit the partner's market needs, or rushed partner selection without proper qualification. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Account Management](https://pro.partnerstandard.com/glossary/partner-account-management) | Partner Account Management refers to the process of managing and maintaining relationships with a company's partners or affiliates. This may involve activities such as communication, collaboration, and providing support and resources to help the partners achieve their goals. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Category](https://pro.partnerstandard.com/glossary/partner-category) | Partner Categories are used to group partners with similar characteristics together. For example, resellers, distributors, and brokers are often grouped together as channel partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner contracts and agreements](https://pro.partnerstandard.com/glossary/partner-contracts-and-agreements) | Contracts or agreements in place with partners define the terms and conditions of the partnership, including the rights and responsibilities of both parties. These contracts may be customized based on the type of partnership and the needs of the partner. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Ecosystem](https://pro.partnerstandard.com/glossary/partner-ecosystem) | The Partner Ecosystem is a network of companies that have a collaborative business relationships in order to offer a comprehensive solution to customers. The partner ecosystem includes product partners, channel partners, marketing partners, solution partners and other categories of partners that work together to provide a joint value for the customer. The partner ecosystem lives within the business ecosystem. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Ecosystem Platform (PEP)](https://pro.partnerstandard.com/glossary/partner-ecosystem-platform-pep) | Partner Ecosystem Platform (PEP) is a digital platform or tool that is used by a company to manage and facilitate its relationships with partners or affiliates. The PEP may include features such as a partner portal, a customer relationship management (CRM) system, and tools for collaboration and communication | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Enablement](https://pro.partnerstandard.com/glossary/partner-enablement) | Partner programs may include enablement resources and support to help partners get up to speed with the company's products or services and build their skills and expertise. This may include training programs, technical support, and sales support. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Experience (PX)](https://pro.partnerstandard.com/glossary/partner-experience) | Partner Experience (PX) describes the general impression, level of satisfaction, and engagement that partners have of a company throughout their interactions with the company. The Partner Experience, which can include a variety of factors like communication, support, training, access to resources, marketing and sales enablement, and the general ease of doing business together, is essential for developing strong, long-lasting relationships. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Loyalty Program](https://pro.partnerstandard.com/glossary/partner-loyalty-program) | Loyalty Programs reward partners for their level of engagement and commitment to the company. This may include rewards such as discounts, access to exclusive resources or events, or recognition. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Management Software (PMS)](https://pro.partnerstandard.com/glossary/partner-management-software-pms) | Partner Management Software is a type of software that helps businesses manage their relationships with their partners. It is also sometimes called partner relationship management (PRM) software. Partner management software provides a range of tools and features that enable businesses to communicate with and support their partners, as well as track their performance and metrics. This can include features such as a private portal for each partner, where they can access documents, campaign materials, market development funds (MDF), opportunities, and deals. Partner management software can also include tools for onboarding new partners, tracking sales, and managing communication and collaboration. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Manager](https://pro.partnerstandard.com/glossary/partner-manager) | A Partner Manager is a professional who is responsible for managing relationships with a company's partners, such as resellers, distributors, or system integrators. The partner manager is responsible for developing and implementing strategies to maximize the value of the partnership, including identifying new opportunities for collaboration, supporting the partner in selling the company's products or services, and ensuring that the partner is meeting the company's performance expectations. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Marketing](https://pro.partnerstandard.com/glossary/partner-marketing) | Partner Marketing refers to the marketing activities that a company engages in with its partners or affiliates. This may include co-branded marketing campaigns, joint marketing efforts, and the promotion of partner products or services to the company's customer base. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Marketing Support](https://pro.partnerstandard.com/glossary/partner-marketing-support) | Companies may offer partners support to help them market and promote the company's products or services. This may include access to marketing materials, co-marketing opportunities, and support from the company's marketing team. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Pages](https://pro.partnerstandard.com/glossary/partner-pages) | Partner Pages are web pages dedicated to showcasing a company's partners and their offerings. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Portal](https://pro.partnerstandard.com/glossary/partner-portal) | Partner Portal are web-based portals that provides partners with resources and tools related to their partnership with the company. This may include marketing materials, training programs, technical support, and sales support. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Program](https://pro.partnerstandard.com/glossary/partner-program) | A Partner Program facilitates the collaboration between two or more companies that may include elements such as partner tiers, marketing and sales support (like access to a partner portal), technical support, commissions, incentives and rewards, and collaboration and networking opportunities. It is typically established to achieve common goals and can involve sharing resources, expertise, and information, as well as coordinating activities to improve efficiency and competitiveness. There are different type of partner program for different partner type, such as reseller program, referral program, etc. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Recruiting](https://pro.partnerstandard.com/glossary/partner-recruiting) | Partner Recruiting refers to the process of identifying and recruiting new partners or affiliates for a company. This may involve activities such as outreach to potential partners, evaluating their fit with the company's Ideal Partner Profile (IPP), and negotiating terms of the partnership | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Recruitment Manager](https://pro.partnerstandard.com/glossary/partner-recruitment-manager) | A Partner Recruitment Manager is a professional who is responsible for identifying and recruiting new partners for a business. The partner recruitment manager may work with other members of the partnerships team and rest of the organization to identify potential partners, reach out to them, and negotiate partnership agreements. The goal of the partner recruitment manager is to expand the business's network of partners in order to grow the business and increase its reach. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Relationship](https://pro.partnerstandard.com/glossary/partner-relationship) | Partner relationship is a business relationship in which two or more businesses work together on a long-term basis to achieve a common goal or objective. Partner relationships may involve the sharing of resources, expertise, or other assets, and they may be structured in a variety of ways. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Relationship Management (PRM)](https://pro.partnerstandard.com/glossary/partner-relationship-management-prm) | Partner relationship management refers to the processes and systems that a company uses to manage its relationships with its partners. This can include activities such as onboarding new partners, managing communication and collaboration, and tracking performance and metrics. Partner relationship management is an important aspect of managing partnerships, as it helps to ensure that the partnership is effective and mutually beneficial for both parties. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Relationship Management (PRM) Software](https://pro.partnerstandard.com/glossary/partner-relationship-management-prm-software) | Partner Relationship Management Software, also known as PRM, offers businesses tools for tracking their sales partners and affiliates and for enabling communication and support from the business to these partners. Each partner has access to a private portal through the PRM software, where they can find documents, marketing materials, MDFs, opportunities, and deals. The software helps businesses manage their partnerships and build strong relationships with their partners. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Resources](https://pro.partnerstandard.com/glossary/partner-resources) | Companies often provide partners with access to a range of resources, such as marketing materials, training programs, technical support, and sales support. These resources can help partners sell and support the company's products or services more effectively. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Sales](https://pro.partnerstandard.com/glossary/partner-sales) | Partner sales refers to the process of selling a company's products or services through its partners or affiliates. This may involve training and support for the partners' sales teams, as well as marketing and sales efforts targeted at the partners' customer base | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Sales Support](https://pro.partnerstandard.com/glossary/partner-sales-support) | Companies may provide partners with support to help them close deals and drive revenue. This may include access to sales tools, training programs, and support from the company's sales team. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Success](https://pro.partnerstandard.com/glossary/partner-success) | Partner success refers to the extent to which a company's partners or affiliates are successful in achieving their goals and objectives. This may include metrics such as sales or revenue generated, customer satisfaction, and other measures of success. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Success Manager](https://pro.partnerstandard.com/glossary/partner-success-manager) | A partner success manager is a professional who is responsible for helping a company's partners to achieve success by providing support and guidance. The partner success manager may work with partners to develop sales and marketing strategies, provide training and resources, and help to resolve any issues that may arise. The goal of the partner success manager is to ensure that the company's partners are able to effectively sell the company's products or services and achieve their business objectives. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Tier Development](https://pro.partnerstandard.com/glossary/partner-tier-development) | Partner Tier Development is the process of creating different levels or tiers within a partner program, often based on performance, commitment, or other criteria. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Tiers](https://pro.partnerstandard.com/glossary/partner-tiers) | Partner programs often include different tiers or levels of partnership, each with its own set of benefits and requirements. These tiers may be based on factors such as the partner's level of engagement, revenue generated, or expertise with the company's products or services. | | [![](https://notion.so/icons/list_gray.svg)\
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Partner Type](https://pro.partnerstandard.com/glossary/partner-type) | Partner Type refers to the type of business that the partner company is involved in and determines their role in the partnership. There are various types of partners, including distributors, resellers, service providers, and solution providers. | | [![](https://notion.so/icons/list_gray.svg)\
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Partnership Relationship Manager (PRM)](https://pro.partnerstandard.com/glossary/partnership-relationship-manager-prm) | Partnership Relationship Manager (PRM) is a role within a company that is responsible for managing and developing relationships with partners or affiliates. This may include activities such as recruiting new partners, maintaining communication and collaboration with existing partners, and identifying opportunities for partnership growth and development. | | [![](https://notion.so/icons/list_gray.svg)\
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Partnerships](https://pro.partnerstandard.com/glossary/partnerships) | Partnerships refer to any formal or informal relationship between two or more companies that involves cooperation and collaboration. These relationships can be strategic or more casual, and may involve a variety of activities such as marketing, sales, research and development, and other forms of collaboration. Partnerships are collaborative business relationships, not transactional relationships. | | [![](https://notion.so/icons/list_gray.svg)\
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Product Partner](https://pro.partnerstandard.com/glossary/product-partner) | Product partners are companies that integrate its products or services with those of a SaaS company in order to offer a more comprehensive solution to customers. Product partnerships can take various forms and can be beneficial for both the SaaS company and its product partners by allowing them to leverage each other's strengths and resources in order to offer a more comprehensive solution to customers. Product partnerships can also help SaaS companies to differentiate themselves in the market and to expand their reach by partnering with companies that have established customer bases. | | [![](https://notion.so/icons/list_gray.svg)\
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R + K > 1](https://pro.partnerstandard.com/glossary/r-k-1) | **R + K > 1** is a metric used to evaluate if growth is driven by both retention (R) and virality (K), as opposed to solely payed marketing. | | [![](https://notion.so/icons/list_gray.svg)\
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Referral Partner](https://pro.partnerstandard.com/glossary/referral-partner) | Referral Partners refer potential customers to a company in exchange for a commission or other form of compensation. Referral partners may include other businesses, individuals, or organizations. | | [![](https://notion.so/icons/list_gray.svg)\
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Referral Program](https://pro.partnerstandard.com/glossary/referral-program) | Referral Programs are programs offered by a company that rewards partners for referring potential customers to the company. The partner referral program may offer incentives, such as discounts, access to exclusive resources or events, or recognition, to partners who successfully refer customers to the company. The goal of a partner referral program is to drive customer acquisition and revenue for the company. | | [![](https://notion.so/icons/list_gray.svg)\
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Reseller](https://pro.partnerstandard.com/glossary/reseller) | Resellers purchase products or services from a company and then sell them to their own customers. They may offer additional value-added services such as installation, support or training | | [![](https://notion.so/icons/list_gray.svg)\
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Reseller Pricing](https://pro.partnerstandard.com/glossary/reseller-pricing) | Reseller Pricing means, partners purchase the company's products or services at a discounted price and resell them to end customers at a markup. The partner's revenue is the difference between the discounted price they pay and the price they charge to end customers. | | [![](https://notion.so/icons/list_gray.svg)\
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Reseller Program](https://pro.partnerstandard.com/glossary/reseller-program) | Reseller Programs are framework conditions offered by a company that allows partners, such as resellers or distributors to resell the company's products or services to customers on behalf of the company. The partner reseller program may include resources and support to help partners sell and support the company's products or services, such as marketing materials, training programs, technical support, and sales support. | | [![](https://notion.so/icons/list_gray.svg)\
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Retention](https://pro.partnerstandard.com/glossary/retention) | Retention refers to the proportion of users or customers that continue using a product or service over a specified time period. | | [![](https://notion.so/icons/list_gray.svg)\
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Runway](https://pro.partnerstandard.com/glossary/runway) | The duration (typically in months) for which a business can continue functioning until it depletes its financial resources. | | [![](https://notion.so/icons/list_gray.svg)\
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Scope of partnership initiative](https://pro.partnerstandard.com/glossary/scope-of-partnership-initiative) | The range of activities and advantages a partnership aims to provide. The scope can be determined by the products and services generated, the geographic coverage of the partnership, its duration, and/or the level of organizational involvement. | | [![](https://notion.so/icons/list_gray.svg)\
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Service Partner](https://pro.partnerstandard.com/glossary/service-partner) | Service Partners are a category of partners that provide adherent services for the products or services of another company. These partners might be responsible for helping customers troubleshoot problems, providing maintenance and repair services, or offering training and education on how to use the products effectively | | [![](https://notion.so/icons/list_gray.svg)\
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Service Provider](https://pro.partnerstandard.com/glossary/service-provider) | In contrast to a Service Partner a service provider generally operates on a transactional basis. They offer a service that the client purchases. The relationship is typically based on the exchange of service for payment. This relationship might not involve a deep understanding of the client's overall business objectives. | | [![](https://notion.so/icons/list_gray.svg)\
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Serviceable Addressable Market (SAM)](https://pro.partnerstandard.com/glossary/serviceable-addressable-market-sam) | Serviceable Addressable Market is the segment of the Total Addressable Market that can be served by a company's products or services. It is the part of the total market that can realistically be reached by a company. | | [![](https://notion.so/icons/list_gray.svg)\
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Serviceable Obtainable Market (SOM)](https://pro.partnerstandard.com/glossary/serviceable-obtainable-market-som) | Serviceable Obtainable Market, also known as share of the market, is a realistic revenue opportunity that a company can expect to achieve among its addressable market. It reflects the short-term sales potential of a product or company. | | [![](https://notion.so/icons/list_gray.svg)\
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Short-Term Incentive Program (SPIFF)](https://pro.partnerstandard.com/glossary/short-term-incentive-program-spiff) | SPIFF is a short-term incentive program designed to motivate salespeople to sell a specific product or service. | | [![](https://notion.so/icons/list_gray.svg)\
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Stakeholder (external)](https://pro.partnerstandard.com/glossary/stakeholder-external) | An External Stakeholder is an individual or group outside an organization that has an interest in or can be affected by the organization's activities, decisions, or projects. External stakeholders can include customers, suppliers, partners, competitors, regulators, and the community in which the organization operates. While they may not be directly involved in the organization's daily operations, they can still be influenced by its actions and decisions, and their feedback and interests can impact the organization's strategies and success. | | [![](https://notion.so/icons/list_gray.svg)\
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Stakeholder (internal)](https://pro.partnerstandard.com/glossary/stakeholder-internal) | An Internal Stakeholder is an individual or group within an organization that has a direct interest or involvement in the organization's activities, decisions, or projects. Internal stakeholders typically include employees, managers, executives, and shareholders (in the case of a company). They are directly affected by the organization's performance, policies, and overall success, and often contribute to its operations and decision-making processes. | | [![](https://notion.so/icons/list_gray.svg)\
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Stakeholder Alignment](https://pro.partnerstandard.com/glossary/stakeholder-alignment) | Stakeholder Alignment is the the condition or process of achieving a shared vision, goals, and operational consensus among stakeholders to effectively carry out the partnership's mission and value proposition. | | [![](https://notion.so/icons/list_gray.svg)\
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Strategic Alignment](https://pro.partnerstandard.com/glossary/strategic-alignment) | The harmonization of corporate strategy and partnership strategy, both internally and potentially with joint customers or, in some cases, suppliers. | | [![](https://notion.so/icons/list_gray.svg)\
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Strategic Alliance](https://pro.partnerstandard.com/glossary/strategic-alliance) | Strategic Alliances are partnerships between two or more businesses that is formed to achieve a specific goal or objective. Strategic alliances can be long-term or short-term, and they may involve the sharing of resources, expertise, or other assets. | | [![](https://notion.so/icons/list_gray.svg)\
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Strategic Fit](https://pro.partnerstandard.com/glossary/strategic-fit) | The extent to which partnership partners are in sync to achieve the long-term objectives of the partnership or create a competitive advantage for each organization. The goals of each partner may vary significantly, but the degree to which the partnership allows each partner to attain its goals is a strong indicator of strategic fit and a sustainable, successful partnership. | | [![](https://notion.so/icons/list_gray.svg)\
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Strategic Partner](https://pro.partnerstandard.com/glossary/strategic-partner) | Strategic Partners work closely with a company to develop and implement joint initiatives, such as marketing campaigns or new products or services. These partnerships are often based on mutual benefit and a long-term relationship | | [![](https://notion.so/icons/list_gray.svg)\
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Subscription Pricing](https://pro.partnerstandard.com/glossary/subscription-pricing) | Subscription Pricing means, partners pay a recurring fee to access the company's products or services. The fee may be based on the number of users, the amount of data processed, or other factors. | | [![](https://notion.so/icons/list_gray.svg)\
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Supplier Relationship](https://pro.partnerstandard.com/glossary/supplier-relationship) | A Supplier Relationship is a transactional business relationship in which one business (the supplier) provides goods or services to another business (the customer). Supplier relationships can be long-term or short-term, and they may involve infrastructure, features, finished products, or services. | | [![](https://notion.so/icons/list_gray.svg)\
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System Integrator (SI)](https://pro.partnerstandard.com/glossary/system-integrator-si) | System Integrators (SIs) are companies that provide consulting and integration services to help businesses implement and use new technology systems. They might work with hardware, software, or both, and may be responsible for integrating the technology with existing systems and processes within a business | | [![](https://notion.so/icons/list_gray.svg)\
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Technology Partner](https://pro.partnerstandard.com/glossary/technology-partner) | Technology partners are companies that provide products or services that complement or enhance the technology offerings of another company. This type of partner might provide hardware or software that integrates with the other company's products, or might offer complementary services such as consulting or training. | | [![](https://notion.so/icons/list_gray.svg)\
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Total Addressable Market (TAM)](https://pro.partnerstandard.com/glossary/total-addressable-market-tam) | The Total Addressable Market refers to the complete revenue opportunity available for a specific product or service. It is the total market demand for a product or service. | | [![](https://notion.so/icons/list_gray.svg)\
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Total Billings](https://pro.partnerstandard.com/glossary/total-billings) | Total Billings is the sum of actual revenue and deferred revenue in a certain period. | | [![](https://notion.so/icons/list_gray.svg)\
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Total Contract Value (TCV)](https://pro.partnerstandard.com/glossary/total-contract-value-tcv) | Total Contract Value represents the total monetary worth of a contract, encompassing both initial and recurring charges. | | [![](https://notion.so/icons/list_gray.svg)\
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Trailing Twelve Months (TTM) Revenue](https://pro.partnerstandard.com/glossary/trailing-twelve-months-ttm-revenue) | Trailing Twelve Months (TTM) Revenue is the revenue a startup has generated in the past twelve months. | | [![](https://notion.so/icons/list_gray.svg)\
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Transactional (Business) Relationships](https://pro.partnerstandard.com/glossary/transactional-business-relationships) | A transactional business relationship is a type of business relationship that is based on the exchange of goods or services for money. In a transactional relationship, the primary focus is on completing a specific transaction or series of transactions, rather than on building a long-term partnership or working together on a ongoing basis. | | [![](https://notion.so/icons/list_gray.svg)\
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Usage-Based Pricing](https://pro.partnerstandard.com/glossary/usage-based-pricing) | Usage-Based Pricing means, partners pay for the company's products or services based on the amount of usage or consumption. This may be based on the number of transactions processed, the amount of data stored, or other factors. | | [![](https://notion.so/icons/list_gray.svg)\
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Value-Added Distributor (VAD)](https://pro.partnerstandard.com/glossary/value-added-distributor-vad) | Value added distributors extend their services beyond simple product distribution by providing an array of supplementary offerings to resellers and channel partners. Their added value comes in the form of marketing assistance, technical support, educational resources, and customized products that are designed to fit the specific needs of each customer. | | [![](https://notion.so/icons/list_gray.svg)\
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Value-Added Reseller (VAR)](https://pro.partnerstandard.com/glossary/value-added-reseller-var) | VARs purchase products or services from a company and then customize them for specific customer needs. This might include installing or configuring the products, providing training or consulting services, or developing custom solutions that integrate with the products. | | [![](https://notion.so/icons/list_gray.svg)\
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Value-Based Pricing](https://pro.partnerstandard.com/glossary/value-based-pricing) | Value-Based Pricing means, partners pay for the company's products or services based on the value they receive. This may be based on the value of the outcomes achieved, the value of the time saved, or other factors. | | [![](https://notion.so/icons/list_gray.svg)\
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White label](https://pro.partnerstandard.com/glossary/white-label) | White Label products are products that are produced by one company and then sold under the brand of another company. White label products are often sold to resellers or distributors who want to offer a product to their customers without having to develop it themselves. | | [![](https://notion.so/icons/list_gray.svg)\
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White Label Pricing](https://pro.partnerstandard.com/glossary/white-label-pricing) | White Label Pricing means, partners purchase the company's products or services at a discounted price and rebrand them as their own. The partner's revenue is the difference between the discounted price they pay and the price they charge to end customers. | | [![](https://notion.so/icons/list_gray.svg)\
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Zero Marginal Costs](https://pro.partnerstandard.com/glossary/zero-marginal-costs) | Zero Marginal Costs refers to situations where production and sales of an additional unit doesn't increase the total production cost, common in software and media industries. | | | | f2f![]() <|firecrawl-page-14-lllmstxt|> ## Cookie Policy Overview # 404 ## This page could not be found. This website uses cookies to provide you with the best experience. Read our [Cookie Policy](https://www.partnerstandard.com/cookiepolicy) and [Privacy Policy](https://www.partnerstandard.com/privacypolicy). Decline allAccept all <|firecrawl-page-15-lllmstxt|> ## Partnership Guides Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) [Home](https://pro.partnerstandard.com/)/ [Guides](https://pro.partnerstandard.com/guides) ![Guides](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/9074c5e8-7e67-4f93-86a7-3abbaf0bd004/8/w=3840,quality=90,fit=scale-down) ![Guides](https://notion.so/icons/book-closed_gray.svg) # Guides ## Guides [Partnerships in Growth Stages](https://pro.partnerstandard.com/guides/partnerships-in-growth-stages) ![Partnerships in Growth Stages](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/4d01d7ba-a893-458a-b472-0d8d8e9ef99a/Partnerships_in_Growth_Stages/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partnerships in Growth Stages [Partner Hypothesis](https://pro.partnerstandard.com/guides/partner-hypothesis) ![Partner Hypothesis](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/6d1adbe1-018b-4b47-a796-5d65e77ad0cc/Partner_Hypothesis/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partner Hypothesis [Integrating an Outstanding Partner Experience into Your Partner LifeCycle](https://pro.partnerstandard.com/guides/partner-experience-management) ![Integrating an Outstanding Partner Experience into Your Partner LifeCycle ](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/604cd972-6b15-4726-b238-33dd13c34f8d/Partner_Experience_Excellence/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Integrating an Outstanding Partner Experience into Your Partner LifeCycle [Partner Categories, Partner Types, Partner Business](https://pro.partnerstandard.com/guides/partner-categories-and-partner-types-saas) ![Partner Categories, Partner Types, Partner Business](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/8a444bac-0998-4bb0-89d6-106ab2e18ce7/Partner_Categories_Type__Business/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partner Categories, Partner Types, Partner Business [Partner Value Proposition](https://pro.partnerstandard.com/guides/partner-value-proposition) ![Partner Value Proposition](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/8fd5c437-7196-4eb7-9050-a7a700142bde/PVP/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partner Value Proposition [Partner LifeCycle Management](https://pro.partnerstandard.com/guides/stages-of-the-partner-life-cycle) ![Partner LifeCycle Management](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/e6737cef-d24f-4a2f-8328-b16d070e1f0a/Covers_PSPRO_PLC/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partner LifeCycle Management [Creating a Great Partner Landing Page](https://pro.partnerstandard.com/guides/creating-a-great-partner-landing-page) ![Creating a Great Partner Landing Page](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/65929736-9294-46d7-8d58-114c077b256f/2/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Creating a Great Partner Landing Page [Creating an Ideal Partner Profile (IPP)](https://pro.partnerstandard.com/guides/creating-an-ideal-partner-profile-ipp) ![Creating an Ideal Partner Profile (IPP)](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/bc3141e4-fe1b-4e7d-b91c-ea4b76c50c74/Ideal_Partner_Profile_-_new_version/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Creating an Ideal Partner Profile (IPP) [Deciding Between Build, Buy or Partner](https://pro.partnerstandard.com/guides/deciding-between-build-buy-or-partner) ![Deciding Between Build, Buy or Partner](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/197ed133-e803-4755-a2ac-526c8befb1de/5/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Deciding Between Build, Buy or Partner [Qualifying Channel Partners with the 4C Method](https://pro.partnerstandard.com/guides/4c-channel-partner-qualification-method) ![Qualifying Channel Partners with the 4C Method](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/9b3c8c25-087c-4f77-b194-241505b89304/7/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Qualifying Channel Partners with the 4C Method [Key Elements for Thriving Business Partnerships](https://pro.partnerstandard.com/guides/key-elements-for-thriving-business-partnerships) ![Key Elements for Thriving Business Partnerships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/81c9bda1-a78e-4ee3-b463-58c6dd2e6799/Key_Element_for_Thriving_Partnerships/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Key Elements for Thriving Business Partnerships [Channel Partner Types (SaaS) and their roles in the customer journey](https://pro.partnerstandard.com/guides/channel-partner-types-saas) ![Channel Partner Types (SaaS) and their roles in the customer journey](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/2eb33281-8877-4892-a84d-4296d724bd50/1/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Channel Partner Types (SaaS) and their roles in the customer journey [Planning the Partner Strategy Map](https://pro.partnerstandard.com/guides/planning-the-partner-strategy-map) ![Planning the Partner Strategy Map](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/3c9b196f-e2da-40ca-acac-654c3a422e86/6/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Planning the Partner Strategy Map [Qualifying Partner Opportunity with the CASO Method](https://pro.partnerstandard.com/guides/caso-partner-opportunity-qualification-method) ![Qualifying Partner Opportunity with the CASO Method](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/472ea244-7f9d-44be-9963-14c3780ec0cf/3/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Qualifying Partner Opportunity with the CASO Method [Reseller Pricing: Static and Dynamic Model](https://pro.partnerstandard.com/guides/reseller-pricing-static-and-dynamic-model) ![Reseller Pricing: Static and Dynamic Model](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/5f5cca96-1702-4f25-a1b8-6e4df5bd1fe7/4/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Reseller Pricing: Static and Dynamic Model [Deciding when to work with Distributors](https://pro.partnerstandard.com/guides/deciding-when-to-work-with-distributors) ![Deciding w](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/0288f321-9ad6-41e9-a2a5-6e5ad362646e/reseller_vs_distributor/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Deciding when to work with Distributors [Identifying Collaborative Behaviors](https://pro.partnerstandard.com/guides/identifying-collaborative-behaviors) ![Identifying Collaborative Behaviors](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/2fc42d3c-3792-4b6b-95e2-148a2644886c/Collaborative_Behavior/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Identifying Collaborative Behaviors [Partnership Readiness Assessment](https://pro.partnerstandard.com/guides/partnership-readiness-assessment) ![Partnership Readiness Assessment](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/bc343d13-2578-4301-b35b-35bca35992d7/1/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Partnership Readiness Assessment [Referral, Co-Seller, Reseller](https://pro.partnerstandard.com/guides/referral-co-seller-reseller) ![Referral, Co-Seller, Reseller](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/67d365d6-adfe-405a-9f23-6da147c6c903/Referral_Co-Seller_Reseller/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Referral, Co-Seller, Reseller [Affiliate vs. Referral](https://pro.partnerstandard.com/guides/affiliate-vs-referral) ![Affiliate vs. Referral](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/70f323e4-7da3-497e-afe4-9af270bb305b/Affiliate_vs._Referral/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Affiliate vs. Referral [Understanding the difference between transactional and collaborative relationships](https://pro.partnerstandard.com/guides/understanding-the-difference-between-transactional-and-collaborative-relationships) ![Understanding the difference between transactional and collaborative relationships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/3b1b8068-1a82-443e-b208-f4de77e784c2/Transactional_vs_collaborative/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book-closed_gray.svg) Understanding the difference between transactional and collaborative relationships ![icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d03c717-fda7-4f95-8f6f-81d017200b0b%2FPartner_Standard_Logo_Community.png%3Ftable%3Dblock%26id%3D1d711e72-7ea5-4e42-b5d3-d1673477b645%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D250%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=7b6e5cd6-f83c-408e-8eca-871a36dd3b0e&table=block) Your contribution is highly appreciated. For additions or discussions, please reach out here: [https://www.linkedin.com/company/partnerstandard/](https://www.linkedin.com/company/partnerstandard/) (send message) f2f![]() <|firecrawl-page-16-lllmstxt|> ## Partnership Books and Resources Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) [Home](https://pro.partnerstandard.com/)/ [Reads](https://pro.partnerstandard.com/reads) ![Reads](https://images.unsplash.com/photo-1497015289639-54688650d173?ixlib=rb-4.0.3&q=90&fm=jpg&crop=entropy&cs=srgb&w=3840) ![Reads](https://notion.so/icons/book_gray.svg) # Reads ![icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d03c717-fda7-4f95-8f6f-81d017200b0b%2FPartner_Standard_Logo_Community.png%3Ftable%3Dblock%26id%3D1d711e72-7ea5-4e42-b5d3-d1673477b645%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D250%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=fee8f456-4bb3-4178-b82d-3700d0748175&table=block) Your know a great book on partnerships you would like to share here? [Become a contributor!](https://pro.partnerstandard.com/contribute) ## Books [Nearbound and the Rise of the Who Economy](https://pro.partnerstandard.com/reads/nearbound-and-the-rise-of-the-who-economy) ![Nearbound and the Rise of the Who Economy](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/45b23631-5dd8-4f6c-8d28-c17651f954ba/Nearbound/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Nearbound and the Rise of the Who Economy Jared Fuller, Jill Rowley [Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships](https://pro.partnerstandard.com/reads/ecosystem-led-growth-a-blueprint-for-sales-and-marketing-success-using-the-power-of-partnerships) ![Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ee6a18e9-bd6b-4af6-9d12-bf028f0305ca/Ecosystem-Led_Growth/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships [Bob Moore](https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Bob+Moore&text=Bob+Moore&sort=relevancerank&search-alias=books) [MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program](https://pro.partnerstandard.com/reads/making-channel-sales-work-ten-tools-to-create-a-world-class-third-party-selling-program) ![MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program](https://prod-files-secure.s3.us-west-2.amazonaws.com/327bae0f-49a3-40b7-889b-3bd6b645729b/33abe986-e2d4-4083-9b45-2066ccb521f4/MAKING_CHANNEL_SALES_WORK-_Ten_Tools_to_Create_a_World-Class_Third-Party_Selling_Program.avif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R4TZIY3G%2F20250528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20250528T230226Z&X-Amz-Expires=21600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjELf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJGMEQCIBtSKc433%2FgLWvcjqY7%2BbDJyoojzfGlrkpTpKl%2FctzsfAiBxzgcWYsBILnv4yPO0rXD0M13kqNW4%2BMbG7m9qaxsO3yqIBAiA%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDYzNzQyMzE4MzgwNSIMivdVCZWa3eToqWY2KtwD%2FOck1myE6SwN4q9IZ5UtBCCs0wx4bR8ZO%2BhuipGNEgVl9BP3Han6ZvrVE0KHLxCKzZSa9MoMa%2F3TPVavlqHnOwTGpCCa4dvs%2BlPONTwmOnuhD5ps9LX6AXumaHAHdWaoHq3iDCaIt7HezJNU1VMyHM89uCEjLNRumos5EFfO9SA7KGoDyVyMk%2FqceICXPf0YS86yPkm8FpQYTwMDle0LwMRLTrUbgFO15wTmgPpMVCsLrEIhltwqk8%2BfwCN33o2LeAW5tgafs%2FoA5lNfOq1pd8ZLpW%2F%2BXbWIHBhzThno%2BfAtYT4F1ToZpCPNXpAuT9EK2QoViRbVVZwpWgTonlLflGdxM91zQU6WJXP6T1Sltv27sUPAGzGj7XpU4kjWN%2F%2FO90xBOQomfiG0ISvOsRUm72QGW9u3owgEedjZQH23xQd%2BYOnBA9pEoSOkT4oJw%2BPGvDgxQRwmJ%2B9Xrr7pHI6Od1CgumKdadEWZvw0x4At8jmM3utl5LF95uNBZ2tRVEvHm7fwN9k59fzfRXOJ%2Bth6oy1c92RAIYI86TZcDlPLcfbbWkgf1AzkDDiKr9%2FwBdq2UBpFfXnDAXhDr9PfSEx0MU1oUYtwoj0yqjhcK7J0rd1TiydZsKd%2B2CFRq9Mw7JrewQY6pgHpyMAyBBwyssbiBA4KuK7kVwowSSHxbGpR9CHUggRHN2YSvZd%2B4Va0miMFjrqN6%2BVvBW0ORknRA7PKFNB6qcjq8Yb%2FGBBTibgIvYp%2BlwFLVPMPDQG3RpGAjr3dWPaOSkDa040GSC3VmW4JDfBbizmlfXZf8TEJuEiwVmJB%2FsLHQZ%2BgC7aohaGqUtxeKa2jGj61Uv9lpA5bSVzlv%2FYK7BhZCCq1ls49&X-Amz-Signature=d67eef3793fa3926dc449ca2a85c5409f9f73c782182e60721128740cc054440&X-Amz-SignedHeaders=host&x-id=GetObject) ![](https://notion.so/icons/book_gray.svg) MAKING CHANNEL SALES WORK: Ten Tools to Create a World-Class Third-Party Selling Program David Davies [Partners are the Customer Experience](https://pro.partnerstandard.com/reads/partners-are-the-customer-experience) ![Partners are the Customer Experience](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/bcc27533-58d1-44aa-bd70-e249c45f10cb/Partners_are_the_Customer_Experience/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Partners are the Customer Experience [Nancy Ridge](https://www.amazon.com/Nancy-Ridge/e/B0CNWT1QDR/ref=dp_byline_cont_ebooks_1), [Norma Watenpaugh](https://www.amazon.com/Norma-Watenpaugh/e/B0CRSY7LPN/ref=dp_byline_cont_ebooks_2) [Building Successful Partner Channels: Channel Development & Management in the Software Industry](https://pro.partnerstandard.com/reads/building-successful-partner-channels-channel-development-management-in-the-software-industry) ![Building Successful Partner Channels: Channel Development & Management in the Software Industry](https://prod-files-secure.s3.us-west-2.amazonaws.com/327bae0f-49a3-40b7-889b-3bd6b645729b/e7743d28-b16c-4ec3-8ba4-34c5dcaf4cbb/Building_Successful_Partner_Channels-_Channel_Development__Management_in_the_Software_Industry.avif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R4TZIY3G%2F20250528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20250528T230226Z&X-Amz-Expires=21600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjELf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJGMEQCIBtSKc433%2FgLWvcjqY7%2BbDJyoojzfGlrkpTpKl%2FctzsfAiBxzgcWYsBILnv4yPO0rXD0M13kqNW4%2BMbG7m9qaxsO3yqIBAiA%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDYzNzQyMzE4MzgwNSIMivdVCZWa3eToqWY2KtwD%2FOck1myE6SwN4q9IZ5UtBCCs0wx4bR8ZO%2BhuipGNEgVl9BP3Han6ZvrVE0KHLxCKzZSa9MoMa%2F3TPVavlqHnOwTGpCCa4dvs%2BlPONTwmOnuhD5ps9LX6AXumaHAHdWaoHq3iDCaIt7HezJNU1VMyHM89uCEjLNRumos5EFfO9SA7KGoDyVyMk%2FqceICXPf0YS86yPkm8FpQYTwMDle0LwMRLTrUbgFO15wTmgPpMVCsLrEIhltwqk8%2BfwCN33o2LeAW5tgafs%2FoA5lNfOq1pd8ZLpW%2F%2BXbWIHBhzThno%2BfAtYT4F1ToZpCPNXpAuT9EK2QoViRbVVZwpWgTonlLflGdxM91zQU6WJXP6T1Sltv27sUPAGzGj7XpU4kjWN%2F%2FO90xBOQomfiG0ISvOsRUm72QGW9u3owgEedjZQH23xQd%2BYOnBA9pEoSOkT4oJw%2BPGvDgxQRwmJ%2B9Xrr7pHI6Od1CgumKdadEWZvw0x4At8jmM3utl5LF95uNBZ2tRVEvHm7fwN9k59fzfRXOJ%2Bth6oy1c92RAIYI86TZcDlPLcfbbWkgf1AzkDDiKr9%2FwBdq2UBpFfXnDAXhDr9PfSEx0MU1oUYtwoj0yqjhcK7J0rd1TiydZsKd%2B2CFRq9Mw7JrewQY6pgHpyMAyBBwyssbiBA4KuK7kVwowSSHxbGpR9CHUggRHN2YSvZd%2B4Va0miMFjrqN6%2BVvBW0ORknRA7PKFNB6qcjq8Yb%2FGBBTibgIvYp%2BlwFLVPMPDQG3RpGAjr3dWPaOSkDa040GSC3VmW4JDfBbizmlfXZf8TEJuEiwVmJB%2FsLHQZ%2BgC7aohaGqUtxeKa2jGj61Uv9lpA5bSVzlv%2FYK7BhZCCq1ls49&X-Amz-Signature=22a1520bf3e95edd69c5f88ae7168336f80659ef5b4e0ac3477896178acc20c4&X-Amz-SignedHeaders=host&x-id=GetObject) ![](https://notion.so/icons/book_gray.svg) Building Successful Partner Channels: Channel Development & Management in the Software Industry Hans Peter Bech [Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships](https://pro.partnerstandard.com/reads/radical-collaboration-five-essential-skills-to-overcome-defensiveness-and-build-successful-relationships) ![Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/2cb2df85-d20e-4b35-af53-bb48f54f3cc4/radical_collaboration/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Radical Collaboration: Five Essential Skills to Overcome Defensiveness and Build Successful Relationships James W. Tamm, Ronald J. Luyet [Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget](https://pro.partnerstandard.com/reads/going-global-on-a-shoestring-global-expansion-in-the-software-industry-on-a-small-budget) ![Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget](https://prod-files-secure.s3.us-west-2.amazonaws.com/327bae0f-49a3-40b7-889b-3bd6b645729b/d8a6c479-20e1-4e92-92b9-7b0ceceb2f09/Going_Global_on_a_Shoestring.avif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R4TZIY3G%2F20250528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20250528T230226Z&X-Amz-Expires=21600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjELf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJGMEQCIBtSKc433%2FgLWvcjqY7%2BbDJyoojzfGlrkpTpKl%2FctzsfAiBxzgcWYsBILnv4yPO0rXD0M13kqNW4%2BMbG7m9qaxsO3yqIBAiA%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDYzNzQyMzE4MzgwNSIMivdVCZWa3eToqWY2KtwD%2FOck1myE6SwN4q9IZ5UtBCCs0wx4bR8ZO%2BhuipGNEgVl9BP3Han6ZvrVE0KHLxCKzZSa9MoMa%2F3TPVavlqHnOwTGpCCa4dvs%2BlPONTwmOnuhD5ps9LX6AXumaHAHdWaoHq3iDCaIt7HezJNU1VMyHM89uCEjLNRumos5EFfO9SA7KGoDyVyMk%2FqceICXPf0YS86yPkm8FpQYTwMDle0LwMRLTrUbgFO15wTmgPpMVCsLrEIhltwqk8%2BfwCN33o2LeAW5tgafs%2FoA5lNfOq1pd8ZLpW%2F%2BXbWIHBhzThno%2BfAtYT4F1ToZpCPNXpAuT9EK2QoViRbVVZwpWgTonlLflGdxM91zQU6WJXP6T1Sltv27sUPAGzGj7XpU4kjWN%2F%2FO90xBOQomfiG0ISvOsRUm72QGW9u3owgEedjZQH23xQd%2BYOnBA9pEoSOkT4oJw%2BPGvDgxQRwmJ%2B9Xrr7pHI6Od1CgumKdadEWZvw0x4At8jmM3utl5LF95uNBZ2tRVEvHm7fwN9k59fzfRXOJ%2Bth6oy1c92RAIYI86TZcDlPLcfbbWkgf1AzkDDiKr9%2FwBdq2UBpFfXnDAXhDr9PfSEx0MU1oUYtwoj0yqjhcK7J0rd1TiydZsKd%2B2CFRq9Mw7JrewQY6pgHpyMAyBBwyssbiBA4KuK7kVwowSSHxbGpR9CHUggRHN2YSvZd%2B4Va0miMFjrqN6%2BVvBW0ORknRA7PKFNB6qcjq8Yb%2FGBBTibgIvYp%2BlwFLVPMPDQG3RpGAjr3dWPaOSkDa040GSC3VmW4JDfBbizmlfXZf8TEJuEiwVmJB%2FsLHQZ%2BgC7aohaGqUtxeKa2jGj61Uv9lpA5bSVzlv%2FYK7BhZCCq1ls49&X-Amz-Signature=5f435f71abb23cfbed35b6e1ed86f11b789a13961bec0d911ad1d2a2cdba7275&X-Amz-SignedHeaders=host&x-id=GetObject) ![](https://notion.so/icons/book_gray.svg) Going Global on a Shoestring: Global Expansion in the Software Industry on a Small Budget Hans Peter Bech [Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives](https://pro.partnerstandard.com/reads/marketing-multiplied-a-real-world-guide-to-channel-marketing-for-beginners-practitioners-and-executives) ![Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/9cf13028-22b4-483c-888c-c44e543bd7e3/Marketing_Multiplied/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Marketing Multiplied: A real-world guide to Channel Marketing for beginners, practitioners, and executives Mike Moore, Peter A Thomas [The Art of STRATEGIC PARTNERING - Dancing with Elephants](https://pro.partnerstandard.com/reads/the-art-of-strategic-partnering-dancing-with-elephants) ![The Art of STRATEGIC PARTNERING - Dancing with Elephants](https://prod-files-secure.s3.us-west-2.amazonaws.com/327bae0f-49a3-40b7-889b-3bd6b645729b/8b3a9e99-5955-47f1-952b-36169313b2c7/The_Art_of_Strategic_Partnering.avif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R4TZIY3G%2F20250528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20250528T230226Z&X-Amz-Expires=21600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjELf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJGMEQCIBtSKc433%2FgLWvcjqY7%2BbDJyoojzfGlrkpTpKl%2FctzsfAiBxzgcWYsBILnv4yPO0rXD0M13kqNW4%2BMbG7m9qaxsO3yqIBAiA%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDYzNzQyMzE4MzgwNSIMivdVCZWa3eToqWY2KtwD%2FOck1myE6SwN4q9IZ5UtBCCs0wx4bR8ZO%2BhuipGNEgVl9BP3Han6ZvrVE0KHLxCKzZSa9MoMa%2F3TPVavlqHnOwTGpCCa4dvs%2BlPONTwmOnuhD5ps9LX6AXumaHAHdWaoHq3iDCaIt7HezJNU1VMyHM89uCEjLNRumos5EFfO9SA7KGoDyVyMk%2FqceICXPf0YS86yPkm8FpQYTwMDle0LwMRLTrUbgFO15wTmgPpMVCsLrEIhltwqk8%2BfwCN33o2LeAW5tgafs%2FoA5lNfOq1pd8ZLpW%2F%2BXbWIHBhzThno%2BfAtYT4F1ToZpCPNXpAuT9EK2QoViRbVVZwpWgTonlLflGdxM91zQU6WJXP6T1Sltv27sUPAGzGj7XpU4kjWN%2F%2FO90xBOQomfiG0ISvOsRUm72QGW9u3owgEedjZQH23xQd%2BYOnBA9pEoSOkT4oJw%2BPGvDgxQRwmJ%2B9Xrr7pHI6Od1CgumKdadEWZvw0x4At8jmM3utl5LF95uNBZ2tRVEvHm7fwN9k59fzfRXOJ%2Bth6oy1c92RAIYI86TZcDlPLcfbbWkgf1AzkDDiKr9%2FwBdq2UBpFfXnDAXhDr9PfSEx0MU1oUYtwoj0yqjhcK7J0rd1TiydZsKd%2B2CFRq9Mw7JrewQY6pgHpyMAyBBwyssbiBA4KuK7kVwowSSHxbGpR9CHUggRHN2YSvZd%2B4Va0miMFjrqN6%2BVvBW0ORknRA7PKFNB6qcjq8Yb%2FGBBTibgIvYp%2BlwFLVPMPDQG3RpGAjr3dWPaOSkDa040GSC3VmW4JDfBbizmlfXZf8TEJuEiwVmJB%2FsLHQZ%2BgC7aohaGqUtxeKa2jGj61Uv9lpA5bSVzlv%2FYK7BhZCCq1ls49&X-Amz-Signature=9cfe1a2c85a8b4252acf36dbe9526b1137389e294328e0e0b9db237a2fa75d41&X-Amz-SignedHeaders=host&x-id=GetObject) ![](https://notion.so/icons/book_gray.svg) The Art of STRATEGIC PARTNERING - Dancing with Elephants Mark Sochan [The Partnership Principle: A 180-day guide for Revenue Leaders to accelerate growth through collaboration](https://pro.partnerstandard.com/reads/the-partnership-principle-a-180-day-guide-for-revenue-leaders-to-accelerate-growth-through-collaboration) ![The Partnership Principle: A 180-day guide for Revenue Leaders to accelerate growth through collaboration](https://prod-files-secure.s3.us-west-2.amazonaws.com/327bae0f-49a3-40b7-889b-3bd6b645729b/083a41cf-b3cc-471f-ba0f-bb29f7d6f192/The_Partnership_Principle.avif?X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Content-Sha256=UNSIGNED-PAYLOAD&X-Amz-Credential=ASIAZI2LB466R4TZIY3G%2F20250528%2Fus-west-2%2Fs3%2Faws4_request&X-Amz-Date=20250528T230226Z&X-Amz-Expires=21600&X-Amz-Security-Token=IQoJb3JpZ2luX2VjELf%2F%2F%2F%2F%2F%2F%2F%2F%2F%2FwEaCXVzLXdlc3QtMiJGMEQCIBtSKc433%2FgLWvcjqY7%2BbDJyoojzfGlrkpTpKl%2FctzsfAiBxzgcWYsBILnv4yPO0rXD0M13kqNW4%2BMbG7m9qaxsO3yqIBAiA%2F%2F%2F%2F%2F%2F%2F%2F%2F%2F8BEAAaDDYzNzQyMzE4MzgwNSIMivdVCZWa3eToqWY2KtwD%2FOck1myE6SwN4q9IZ5UtBCCs0wx4bR8ZO%2BhuipGNEgVl9BP3Han6ZvrVE0KHLxCKzZSa9MoMa%2F3TPVavlqHnOwTGpCCa4dvs%2BlPONTwmOnuhD5ps9LX6AXumaHAHdWaoHq3iDCaIt7HezJNU1VMyHM89uCEjLNRumos5EFfO9SA7KGoDyVyMk%2FqceICXPf0YS86yPkm8FpQYTwMDle0LwMRLTrUbgFO15wTmgPpMVCsLrEIhltwqk8%2BfwCN33o2LeAW5tgafs%2FoA5lNfOq1pd8ZLpW%2F%2BXbWIHBhzThno%2BfAtYT4F1ToZpCPNXpAuT9EK2QoViRbVVZwpWgTonlLflGdxM91zQU6WJXP6T1Sltv27sUPAGzGj7XpU4kjWN%2F%2FO90xBOQomfiG0ISvOsRUm72QGW9u3owgEedjZQH23xQd%2BYOnBA9pEoSOkT4oJw%2BPGvDgxQRwmJ%2B9Xrr7pHI6Od1CgumKdadEWZvw0x4At8jmM3utl5LF95uNBZ2tRVEvHm7fwN9k59fzfRXOJ%2Bth6oy1c92RAIYI86TZcDlPLcfbbWkgf1AzkDDiKr9%2FwBdq2UBpFfXnDAXhDr9PfSEx0MU1oUYtwoj0yqjhcK7J0rd1TiydZsKd%2B2CFRq9Mw7JrewQY6pgHpyMAyBBwyssbiBA4KuK7kVwowSSHxbGpR9CHUggRHN2YSvZd%2B4Va0miMFjrqN6%2BVvBW0ORknRA7PKFNB6qcjq8Yb%2FGBBTibgIvYp%2BlwFLVPMPDQG3RpGAjr3dWPaOSkDa040GSC3VmW4JDfBbizmlfXZf8TEJuEiwVmJB%2FsLHQZ%2BgC7aohaGqUtxeKa2jGj61Uv9lpA5bSVzlv%2FYK7BhZCCq1ls49&X-Amz-Signature=9f52e4353bc5482650e84cd68158200c0ceb22ab692e02d1aa6faea5e733c2ba&X-Amz-SignedHeaders=host&x-id=GetObject) ![](https://notion.so/icons/book_gray.svg) The Partnership Principle: A 180-day guide for Revenue Leaders to accelerate growth through collaboration Matt Bray [The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences](https://pro.partnerstandard.com/reads/the-partnership-economy-how-modern-businesses-find-new-customers-grow-revenue-and-deliver-exceptional-experiences) ![The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/1fac4a38-b746-433e-8654-7406e0c20ca1/The_Partnership_Economy/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) The Partnership Economy: How Modern Businesses Find New Customers, Grow Revenue, and Deliver Exceptional Experiences [David A. Yovanno](https://www.amazon.com/David-A-Yovanno/e/B09VB2DCQQ/ref=dp_byline_cont_ebooks_1) [The ASAP Handbook of Alliance Management: A Practitioner’s Guide](https://pro.partnerstandard.com/reads/the-asap-handbook-of-alliance-management-a-practitioners-guide) ![The ASAP Handbook of Alliance Management: A Practitioner’s Guide](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/2990c3a4-276a-467e-8b5e-032d27dfb111/ASAP-Handbook-cover-2022-frame/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) The ASAP Handbook of Alliance Management: A Practitioner’s Guide A.S.A.P [Finding Allies, Building Alliances: 8 Elements that Bring and Keep People Together](https://mybook.to/QBjOA3) ![Finding Allies, Building Alliances: 8 Elements that Bring and Keep People Together](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/90a197c5-1a2e-4345-a15e-7d148cdcf466/Finding_Allies/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Finding Allies, Building Alliances: 8 Elements that Bring and Keep People Together [Mike Leavitt](https://www.amazon.com/Mike-Leavitt/e/B00DWXVA5G/ref=dp_byline_cont_book_1), [Rich McKeown](https://www.amazon.com/Rich-McKeown/e/B00DWXZ6IS/ref=dp_byline_cont_book_2) [Partnernomics: The Art, Science, and Processes of Developing Successful Strategic Partnerships](https://mybook.to/jBME0) ![Partnernomics: The Art, Science, and Processes of Developing Successful Strategic Partnerships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/e21c87e8-d4a1-404d-8e42-685da2ac9171/Partnernomics/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Partnernomics: The Art, Science, and Processes of Developing Successful Strategic Partnerships [Mark Brigman](https://www.amazon.com/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Mark+Brigman&text=Mark+Brigman&sort=relevancerank&search-alias=books) [The Strategic Alliance Handbook](https://mybook.to/BIk3fdp) ![The Strategic Alliance Handbook](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/d6985c64-ec06-4027-b29a-51123d45e24c/The_Strategic_Alliance_Handbook/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) The Strategic Alliance Handbook [Mike Nevin](https://www.amazon.com/Mike-Nevin/e/B00MLF89PK/ref=dp_byline_cont_book_1) [Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth](https://mybook.to/hMEw0TK) ![Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/98740ca3-6264-484e-b695-a64bc29b0af9/Alliances_Strategic_Partnerships_and_the_Power_of_Analytics-_Gain_Control_Reduce_Risk_and_Accelerate_Growth/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Alliances, Strategic Partnerships and the Power of Analytics: Gain Control, Reduce Risk and Accelerate Growth E. Keith Gaylord [A Field Guide to Channel Strategy: Building Routes to Market](https://mybook.to/QEfB) ![A Field Guide to Channel Strategy: Building Routes to Market](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/fcf96f2b-ab1f-4617-a644-bc34a01b4847/Channel_Strategy/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) A Field Guide to Channel Strategy: Building Routes to Market [Dr. Anne T. Coughlan](https://www.amazon.com/-/es/Dr-Anne-T-Coughlan/e/B00JVVKWUM/ref=dp_byline_cont_book_1), [Dr. Sandy D. Jap](https://www.amazon.com/-/es/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Dr.+Sandy+D.+Jap&text=Dr.+Sandy+D.+Jap&sort=relevancerank&search-alias=books) [The Partner Operating Model: A guide to predictable ecosystem revenue](https://mybook.to/YQKxhGn) ![The Partner Operating Model: A guide to predictable ecosystem revenue](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/908805a2-76a4-40a6-9fa0-984c351c3611/The_Partner_Operating_Model/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) The Partner Operating Model: A guide to predictable ecosystem revenue [Frie Pétré](https://www.amazon.com/-/es/Frie-P%C3%A9tr%C3%A9/e/B0D92QKLP5/ref=dp_byline_cont_book_1) [Alliances: An Executive Guide to Designing Successful Strategic Partnerships](https://pro.partnerstandard.com/reads/alliances-an-executive-guide-to-designing-successful-strategic-partnerships) ![Alliances: An Executive Guide to Designing Successful Strategic Partnerships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/80575403-dea6-49b0-a771-2dcc6794dbe3/Alliances_Ard_Pieter_De_Man/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Alliances: An Executive Guide to Designing Successful Strategic Partnerships [Ard-Pieter de Man](https://www.amazon.com/-/es/Ard-Pieter-de-Man/e/B00HSMAYFE/ref=dp_byline_cont_book_1) [The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.](https://pro.partnerstandard.com/reads/the-book-on-partnerships-how-startups-work-with-partners-to-sell-more-add-features-and-get-acquired) ![The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired.](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ea955c69-c374-40c3-b7d1-fdc513f39377/The_Book_on_Partnerships/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) The Book on Partnerships: How Startups Work With Partners To Sell More, Add Features, And Get Acquired. [Franz-Josef F M Schrepf](https://www.amazon.com/-/es/Franz-Josef-F-M-Schrepf/e/B0DCT7C9Y1/ref=dp_byline_cont_book_1) [Sales and Marketing Channels: How to Build and Manage Distribution Strategy](https://mybook.to/hATWx9) ![Sales and Marketing Channels: How to Build and Manage Distribution Strategy](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/812f90b3-1b7c-4943-af12-49f4e79fa856/Sales_and_Marketing_Channels/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/book_gray.svg) Sales and Marketing Channels: How to Build and Manage Distribution Strategy [Julian Dent](https://www.amazon.com/-/es/Julian-Dent/e/B001JS62PO/ref=dp_byline_cont_book_1), [Michael White](https://www.amazon.com/-/es/Michael-White/e/B07C2Y8R3V/ref=dp_byline_cont_book_2) 🔗 This page contains affiliate links. ![icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d03c717-fda7-4f95-8f6f-81d017200b0b%2FPartner_Standard_Logo_Community.png%3Ftable%3Dblock%26id%3D1d711e72-7ea5-4e42-b5d3-d1673477b645%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D250%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=af602c08-eed9-4976-a6fd-3f9b2a58680e&table=block) Want to suggest another book worth sharing? 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[https://www.linkedin.com/company/partnerstandard/](https://www.linkedin.com/company/partnerstandard/) f2f![]() <|firecrawl-page-17-lllmstxt|> ## Partner Templates Collection Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) [Home](https://pro.partnerstandard.com/)/ [Templates](https://pro.partnerstandard.com/templates) ![Templates](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/da78fb35-72a7-476b-8f27-e4bfaf202f8f/6/w=3840,quality=90,fit=scale-down) ![Templates](https://notion.so/icons/new-document_gray.svg) # Templates ## Templates [Partner Business Calulator](https://pro.partnerstandard.com/templates/partner-business-calulator) ![Partner Business Calulator](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/186e2b51-ba8b-402e-b00d-af17a0c40f63/Partner_Business_Calculator/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Partner Business Calulator TemplatePaid [![Planning](https://notion.so/icons/script_gray.svg)Planning](https://pro.partnerstandard.com/d31b5f519edf46a3828fafb5357a7951) [Ideal Partner Profile (IPP)](https://pro.partnerstandard.com/templates/ideal-partner-profile-ipp) ![Ideal Partner Profile (IPP)](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/c567132b-be8b-4f86-a3d5-eea096845504/Ideal_Partner_Profile/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Ideal Partner Profile (IPP) TemplateFree [![Recruitment](https://assets.super.so/aede672d-66df-4f64-b15d-265e1ec079e6/images/34fc3f26-03cf-454f-b4f6-a32348a7b336/handshake-solid.svg)Recruitment](https://pro.partnerstandard.com/362d119ef6914e5caa2edafb9f3f42c3) [Partnerships Impact Calulator](https://pro.partnerstandard.com/templates/partnerships-impact-calulator) ![Partnerships Impact Calulator](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/56d187f3-28e1-4a03-b922-4022a2a3c7e9/Partnerships_Impact_Calulator/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Partnerships Impact Calulator TemplatePaid [![Planning](https://notion.so/icons/script_gray.svg)Planning](https://pro.partnerstandard.com/d31b5f519edf46a3828fafb5357a7951) [Partner Program Sheet](https://pro.partnerstandard.com/templates/partner-program-sheet) ![Partner Program Sheet](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/cbdf8c42-4d14-4e08-884d-c9b058697599/5/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Partner Program Sheet TemplateFree [![Partner Program](https://notion.so/icons/gear_gray.svg)Partner Program](https://pro.partnerstandard.com/a9175d3ebb374b94a17b098d34c4ca45) [Partner Research & Qualification](https://pro.partnerstandard.com/templates/partner-research-initial-pipeline) ![Partner Research & Qualification](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ff556741-969c-44be-b8ff-9f5f4ff8b589/PRQ_Notion_Cover/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Partner Research & Qualification TemplateFree [![Recruitment](https://assets.super.so/aede672d-66df-4f64-b15d-265e1ec079e6/images/34fc3f26-03cf-454f-b4f6-a32348a7b336/handshake-solid.svg)Recruitment](https://pro.partnerstandard.com/362d119ef6914e5caa2edafb9f3f42c3) [![Notion](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/1730c74c-3252-4b59-acb0-b66055a20e9b/icons8-notion-96/w=3840,quality=90,fit=scale-down)Notion](https://pro.partnerstandard.com/13a1b6bd16dd4386aea5a80034e5e480) [Partner Strategy Map](https://pro.partnerstandard.com/templates/partner-strategy-map) ![Partner Strategy Map](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/d27b6b24-5c3f-4256-b5bc-84071af09d9a/6/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Partner Strategy Map TemplateFree [![Planning](https://notion.so/icons/script_gray.svg)Planning](https://pro.partnerstandard.com/d31b5f519edf46a3828fafb5357a7951) [Quarterly Business Review (QBR) - all types](https://pro.partnerstandard.com/templates/quarterly-business-review-qbr-all-types) ![Quarterly Business Review (QBR) - all types](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/ddd29a28-7442-4e4f-b176-71ee41a5ce73/QBR/w=1920,quality=90,fit=scale-down) ![](https://notion.so/icons/new-document_gray.svg) Quarterly Business Review (QBR) - all types TemplateFree [![Evaluation](https://assets.super.so/aede672d-66df-4f64-b15d-265e1ec079e6/images/f440a19e-8e7d-4923-833a-0f80bafadffc/chart-column-solid.svg)Evaluation](https://pro.partnerstandard.com/8bacaad8c43241518231b1817af386e6) [Preferred Partner Program](https://pro.partnerstandard.com/templates/preferred-partner-program) ![Preferred Partner Program](https://images.unsplash.com/photo-1513151233558-d860c5398176?ixlib=rb-4.0.3&q=90&fm=jpg&crop=entropy&cs=srgb&w=1920) ![](https://notion.so/icons/new-document_gray.svg) Preferred Partner Program TemplateFree [Memorandum of Understanding (MoU)](https://pro.partnerstandard.com/templates/memorandum-of-understanding-mou) ![Memorandum of Understanding (MoU)](https://images.unsplash.com/photo-1562564055-71e051d33c19?ixlib=rb-4.0.3&q=90&fm=jpg&crop=entropy&cs=srgb&w=1920) ![](https://notion.so/icons/new-document_gray.svg) Memorandum of Understanding (MoU) TemplateFree [![Recruitment](https://assets.super.so/aede672d-66df-4f64-b15d-265e1ec079e6/images/34fc3f26-03cf-454f-b4f6-a32348a7b336/handshake-solid.svg)Recruitment](https://pro.partnerstandard.com/362d119ef6914e5caa2edafb9f3f42c3) ### Reach out if you need Notion templates ![icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d03c717-fda7-4f95-8f6f-81d017200b0b%2FPartner_Standard_Logo_Community.png%3Ftable%3Dblock%26id%3D1d711e72-7ea5-4e42-b5d3-d1673477b645%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D250%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=4bf48779-0ab4-4eaa-abca-25338d3aad46&table=block) Can't find what you're looking for? 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Right here, right now. ![]() Talk now Audio only ![]() Talk now Audio + video Schedule for later ![]() Powered by **Face2Face.io** <|firecrawl-page-18-lllmstxt|> ## Partnership Communities Overview Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) [Home](https://pro.partnerstandard.com/)/ [Communities](https://pro.partnerstandard.com/communities) # Communities ## Communities [Partnershift](https://pro.partnerstandard.com/communities/partnershift) ![Partnershift](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/db0ef765-a8b3-4a7a-946f-bcccd92c91f7/Capture_decran_2024-07-09_a_19.07.42/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/566d80db-55a5-43c2-bf49-50c644ecacbd/unnamed/w=32,quality=90,fit=scale-down) Partnershift PartnershipsSaaS🇫🇷 [PartnershipsMeetup.com](https://pro.partnerstandard.com/communities/partnershipsmeetupcom) ![PartnershipsMeetup.com](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/e773f895-a70d-42ba-98f4-81c4fbc50820/Untitled/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7eb04424-1293-4ba0-a634-1ded46cff199/Partnerships_Meetup_favicon/w=32,quality=90,fit=scale-down) PartnershipsMeetup.com Partnerships [Pavilion](https://pro.partnerstandard.com/communities/pavilion) ![Pavilion](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/08a484bf-c8ae-46e0-880e-cb819e689c25/Pavilion_Logo/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/f4909000-844c-47dc-a5b9-5024da3060dd/Pavilion/w=32,quality=90,fit=scale-down) Pavilion SaaS [Partnership Leaders](https://pro.partnerstandard.com/communities/partnership-leaders) ![Partnership Leaders](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/4a18b2ff-0d9b-45f7-afe6-a96cb81ea146/Partnership_Leaders/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/a5dae2b0-3b48-4034-86df-a9c3defabf9b/PL/w=32,quality=90,fit=scale-down) Partnership Leaders PartnershipsSaaS [Cloud Software Association (CSA)](https://pro.partnerstandard.com/communities/cloud-software-association-csa) ![Cloud Software Association (CSA)](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/9d42090c-3e66-411f-afa4-6ec3d2673456/Untitled/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/bd2eebff-38f1-40e3-8526-c7119de3587e/CSA/w=32,quality=90,fit=scale-down) Cloud Software Association (CSA) PartnershipsSaaS [ASAP](https://pro.partnerstandard.com/communities/asap) ![ASAP](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/d9403ba1-b03a-43ba-a87e-fc5aadccfa00/asap-horizontal-full-color-logo/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/cf89d21c-f95e-4d90-94e2-0218a1bf750d/-VXI52yA_400x400/w=32,quality=90,fit=scale-down) ASAP PartnershipsTechnologyPharmaEnergyFinance [SaaStr](https://pro.partnerstandard.com/communities/saastr) ![SaaStr](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/bb55a1d9-bc6d-4c31-9fd1-0312e7abcbc8/SaaStr2/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/e5ce8559-2881-4e9e-9d98-00fc5d01f51b/SaaStr_SQ/w=32,quality=90,fit=scale-down) SaaStr SaaS [Alliance Accelerator](https://pro.partnerstandard.com/communities/alliance-accelerator) ![Alliance Accelerator](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/7f7e989c-f31f-421c-a7a4-a22e96f32b74/Alliance_Accelerator/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/f3e52103-79fe-4d41-998d-e9d50fad6c82/faviconV2/w=32,quality=90,fit=scale-down) Alliance Accelerator PartnershipsTechnologyPharmaEnergyFinance [Smarterships](https://pro.partnerstandard.com/communities/smarterships) ![Smarterships](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/62820cc2-5da5-4729-98bd-a84717c11164/smartershipsco/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/de220dc4-c89f-4872-984c-bb4343f192ec/smarterships/w=32,quality=90,fit=scale-down) Smarterships PartnershipsSaaS [The European Partnership Crew (EUPC)](https://pro.partnerstandard.com/communities/the-european-partnership-crew-eupc) ![The European Partnership Crew (EUPC)](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/35ecc4a5-c5d0-4e99-8d1e-bea55b4e574d/EUPC_Logo/w=1920,quality=90,fit=scale-down) ![](https://images.spr.so/cdn-cgi/imagedelivery/j42No7y-dcokJuNgXeA0ig/996a7085-9878-4e74-89dd-33d357ac3820/EUPC/w=32,quality=90,fit=scale-down) The European Partnership Crew (EUPC) PartnershipsSaaS Want to suggest another partnerships community? Drop us a message at [hello@partnerstandard.com](mailto:hello@partnerstandard.com) or [https://www.linkedin.com/company/partnerstandard/](https://www.linkedin.com/company/partnerstandard/) f2f![]() ![](https://99f88a293fb66f64bc996d4a60b0e353.cdn.bubble.io/cdn-cgi/image/w=12,h=12,f=auto,dpr=1,fit=contain/f1729779127765x106144881135909580/Ellipse%201) We are online ![](https://99f88a293fb66f64bc996d4a60b0e353.cdn.bubble.io/cdn-cgi/image/w=16,h=16,f=auto,dpr=1,fit=contain/f1729779127916x201914162415735000/Vector) Got questions? Let's talk. Right here, right now. ![](https://99f88a293fb66f64bc996d4a60b0e353.cdn.bubble.io/cdn-cgi/image/w=24,h=24,f=auto,dpr=1,fit=contain/f1729779125569x984991446842455400/Vector) Talk now Audio only ![](https://99f88a293fb66f64bc996d4a60b0e353.cdn.bubble.io/cdn-cgi/image/w=32,h=22,f=auto,dpr=1,fit=contain/f1729779125568x166727681449738940/Vector) Talk now Audio + video Schedule for later ![](https://99f88a293fb66f64bc996d4a60b0e353.cdn.bubble.io/cdn-cgi/image/w=48,h=48,f=auto,dpr=1,fit=contain/f1729780127925x678296264168463100/Emojis%20Calendar%20%281%29.png) Powered by **Face2Face.io** <|firecrawl-page-19-lllmstxt|> ## Subscribe to PartnerStandard News ![PartnerStandard News](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/publication/logo/f4c3a314-ad87-4205-97ea-aaa4dc53e4e7/thumb_PartnerStandard_Master__500___500_px__-_3.png) # PartnerStandard News Start, Grow & Innovate Your Business with Partnerships. [Let me read it first](https://news.partnerstandard.com/) A [beehiiv](https://beehiiv.com/?utm_source=partnerstandard_news&utm_medium=subscribe_page) newsletter [Privacy policy](https://beehiiv.com/privacy?utm_source=partnerstandard_news&utm_medium=subscribe_page) [Terms of use](https://beehiiv.com/tou?utm_source=partnerstandard_news&utm_medium=subscribe_page) <|firecrawl-page-20-lllmstxt|> ## Partnership KPIs Overview Search [Application](https://app.partnerstandard.com/) [Guides](https://pro.partnerstandard.com/guides) [Templates](https://products.partnerstandard.com/) [Books](https://pro.partnerstandard.com/reads) [Videos](https://pro.partnerstandard.com/videos) [Glossary](https://pro.partnerstandard.com/glossary) [Partnership KPIs](https://pro.partnerstandard.com/partnership-kpis) [PartnerTech](https://pro.partnerstandard.com/tools) [Communities](https://pro.partnerstandard.com/communities) [Partnerships Meetup](https://partnershipsmeetup.com/) [Newsletter](https://news.partnerstandard.com/) [First Principle Partnerships](https://firstprincipleled.com/) [Home](https://pro.partnerstandard.com/) ![Partnership KPIs](https://pro.partnerstandard.com/fit=scale-down) ![Partnership KPIs](https://notion.so/icons/activity_gray.svg) # Partnership KPIs ## Partnership KPIs 🔍 Find KPIs using the navigation bar search. 👉 **[Guide on performance measurement for partnerships](https://partnerstandard.com/partnership-performance-measurement)** All 4 views All Business Level Program Level Partner Level | Metrics/Measurement | Description | Tags | | --- | --- | --- | | [![](https://notion.so/icons/activity_gray.svg)\
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Annual Contract Value (ACV)](https://pro.partnerstandard.com/partnership-kpis/annual-contract-value-acv) | Annual Contract Value represents the revenue a customer brings in within a year. | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Annual Recurring Revenue (ARR)](https://pro.partnerstandard.com/partnership-kpis/annual-recurring-revenue-arr) | Annual Recurring Revenue. It is a measure of a company's yearly subscription revenue. | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Average Revenue Per User (ARPU)](https://pro.partnerstandard.com/partnership-kpis/average-revenue-per-user-arpu) | Average Revenue Per User. It signifies the value each user brings to the business. This is significant as there are costs associated with acquiring new users. | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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CAC payback period](https://pro.partnerstandard.com/partnership-kpis/cac-payback-period) | The number of months to earn back the CAC you spend to bring in new customer recurring revenue | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Channel capacity](https://pro.partnerstandard.com/partnership-kpis/channel-capacity) | Maximum amount of product or service that a company or organization can sell or deliver through a particular distribution channel or group of channels. The current capacity of your channel, considering the number of partners, level of onboarding and commitment, size of sales team, coverage and own resources. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Churn and net retention](https://pro.partnerstandard.com/partnership-kpis/churn-and-net-retention) | The percentage rate at which SaaS customers cancel (churn), reduce (down-sell), or increase (up-sell) their recurring revenue subscriptions | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Customer acquisition costs (CAC) via partners](https://pro.partnerstandard.com/partnership-kpis/customer-acquisition-costs-cac) | The cost of acquiring a customer through a channel, including partner referral, compared to other channels. | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Customer life time value (CLTV)](https://pro.partnerstandard.com/partnership-kpis/customer-life-time-value-ltv) | The value of revenue / gross margin the customer will bring over the lifetime of their subscription | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Functionality increase](https://pro.partnerstandard.com/partnership-kpis/functionality-increase) | The number of new features added through technology partner. Estimated cost of development | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Incentive/MDF effectiveness](https://pro.partnerstandard.com/partnership-kpis/incentive-mdf-effectiveness) | Effectiveness of incentives program or marketing development fund (MDF). MDF is a fund provided by a company to its partners or affiliates to help them market and sell the company's products or services. Inventive programs are similar, but may involve financial incentives or rewards for achieving specific sales or marketing goals. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Integration performance](https://pro.partnerstandard.com/partnership-kpis/integration-performance) | Performance and feedback of each integrations/App of technology partner | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Integration revenue impact](https://pro.partnerstandard.com/partnership-kpis/integration-revenue-impact) | How many deals direct or indirect have been won in connection with a integration or feature/App brought by a technology partner | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Integration usage](https://pro.partnerstandard.com/partnership-kpis/integration-usage) | Usage of each integration/App | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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LTV : CAC](https://pro.partnerstandard.com/partnership-kpis/ltv-cac) | This is the LTV divided by CAC and is designed to show the multiple of return you will generate on acquiring SaaS customers | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Market reach](https://pro.partnerstandard.com/partnership-kpis/sales-reach-channel) | The measure of (additional) customer base you achieve through your channel. E.g. in geographic regions or market segments. | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Marketplace revenue](https://pro.partnerstandard.com/partnership-kpis/marketplace-revenue) | How much revenue is generated through the sales of marketplace Apps build by partners | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Monthly Recurring Revenue (MRR)](https://pro.partnerstandard.com/partnership-kpis/monthly-recurring-revenue-mrr) | Measure of a company's revenue from monthly subscriptions. | | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner acquisition rate](https://pro.partnerstandard.com/partnership-kpis/partner-acquisition-rate) | Rate at which the partnership department is acquiring new partners. It can be helpful in tracking the effectiveness of outreach efforts and identifying areas for improvement | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner advocacy](https://pro.partnerstandard.com/partnership-kpis/partner-advocacy) | Level of support and promotion partners provide for the company's products or services. A high level of partner advocacy can help drive customer acquisition and increase brand awareness. See Partner NPS | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner affiliate conversion rate](https://pro.partnerstandard.com/partnership-kpis/partner-affiliate-conversion-rate) | Percentage of affiliates made by partners that are converted into paying customers. It can help the partnership department track the effectiveness of its affiliate programs and identify opportunities for growth | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner case study completion rate](https://pro.partnerstandard.com/partnership-kpis/partner-case-study-completion-rate) | Percentage of partners that complete case studies or other success stories that highlight the benefits of working with the company. A high completion rate can help the partnership department showcase the value of its partnerships and drive customer acquisition | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner churn](https://pro.partnerstandard.com/partnership-kpis/partner-churn) | Rate at which partners terminate their relationship with the company. A high churn rate may indicate that the partnership department is not effectively meeting the needs of its partners or that there are issues with the partnership itself | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner content engagement](https://pro.partnerstandard.com/partnership-kpis/partner-content-engagement) | Level of engagement partners have with company-provided content, such as blog posts, videos, or webinars. A high level of engagement can help increase brand awareness and drive customer acquisition | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner conversion rate](https://pro.partnerstandard.com/partnership-kpis/partner-conversion-rate) | Percentage of leads generated through partnerships that are converted into paying customers. It can help the partnership department track the effectiveness of its sales efforts and identify opportunities for improvement | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner cross-sell rate](https://pro.partnerstandard.com/partnership-kpis/partner-cross-sell-rate) | Percentage of customers that are cross-sold additional products or services by partners. A high cross-sell rate can indicate that the partnership department is providing value to its partners and helping them drive business outcomes more effectively | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner deal close rate](https://pro.partnerstandard.com/partnership-kpis/partner-deal-close-rate) | Percentage of deals initiated by partners that are closed successfully. It can help the partnership department track the effectiveness of its sales efforts and identify opportunities for improvement | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner deal pipeline](https://pro.partnerstandard.com/partnership-kpis/partner-deal-pipeline) | Value of deals in the pipeline for partners. A healthy pipeline can indicate that the partnership department is providing value to its partners and helping them drive business outcomes. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner deal size](https://pro.partnerstandard.com/partnership-kpis/partner-deal-size) | Average value of deals closed by partners. A higher deal size can indicate that the partnership department is providing value to its partners and helping them drive business outcomes more effectively | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner engagement](https://pro.partnerstandard.com/partnership-kpis/partner-engagement) | Level of Engagement partners have with the company, including the frequency and quality of communication, participation in training and support programs, and the use of company resources. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner event attendance](https://pro.partnerstandard.com/partnership-kpis/partner-event-attendance) | Number of partners that attend company events, such as conferences, webinars, or meetups. It can help the partnership department track the level of engagement and interest among its partners and identify opportunities for further collaboration | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner growth rate](https://pro.partnerstandard.com/partnership-kpis/partner-growth-rate) | Rate at which partners are growing their businesses through their relationship with the company. It can be helpful in tracking the impact of partnerships on partner growth and identifying opportunities for further collaboration | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner influenced retention](https://pro.partnerstandard.com/partnership-kpis/retention) | Customer retention of customers using a feature or app from a technology partner. How does this compare to customers not using features of technology partners? | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner influenced revenue](https://pro.partnerstandard.com/partnership-kpis/partner-influenced-revenue) | Partner-influenced revenue refers to business revenue where a partner plays a role in the customer decision-making process, but is not directly involved in sourcing the deal or closing the sale. The partner might have provided valuable input, services or products that helped to facilitate the deal (like technical support, consultation, or implementation services), but the sales initiation and closure are done by the company's sales team. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner lead generation](https://pro.partnerstandard.com/partnership-kpis/partner-lead-generation) | Number of leads generated through partnerships, and it can help the partnership department track the effectiveness of its outreach efforts and identify areas for improvement | | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner NPS](https://pro.partnerstandard.com/partnership-kpis/partner-nps) | Partner Net Promoter Score (NPS) is a leading indicator of customer NPS, which is a leading indicator of customer retention. Then NPS is a measure of partner satisfaction that is used to assess the likelihood that a company's partners or affiliates will recommend its products or services to others. It is calculated based on a survey that asks partners to rate their likelihood of recommending the company on a scale of 0 to 10. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner onboarding rate](https://pro.partnerstandard.com/partnership-kpis/partner-onboarding-rate) | Percentage of new partners that complete the onboarding process and become fully integrated with the company's products or services. A high onboarding rate can indicate that the partnership department is effectively helping new partners get up to speed and start generating value. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner portal effectiveness](https://pro.partnerstandard.com/partnership-kpis/partner-portal-effectiveness) | Extent to which a company's online portal or platform for its partners or affiliates is effective in achieving its intended goals and objectives. This can be measured through metrics such as the number of visits, the time spent on the portal, and the level of engagement with the content or resources provided. | | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner referral conversion rate](https://pro.partnerstandard.com/partnership-kpis/partner-referral-conversion-rate) | Percentage of referrals made by partners that are converted into paying customers. It can help the partnership department track the effectiveness of its referral programs and identify opportunities for growth | | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner referral rate](https://pro.partnerstandard.com/partnership-kpis/partner-referral-rate) | Percentage of new customers that are referred by a partners. It can help the partnership department track the effectiveness of its referral programs and identify opportunities for growth | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner retention cost](https://pro.partnerstandard.com/partnership-kpis/partner-retention-cost) | Cost of retaining an active partner, including the cost of support, training, and other resources provided by the company. A lower retention cost can indicate that the partnership department is providing value to its partners and helping them succeed more efficiently | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner retention rate](https://pro.partnerstandard.com/partnership-kpis/partner-retention-rate) | Percentage of partners that remain active and engaged with the company over time. A high retention rate is a sign that the partnership department is providing value to its partners and maintaining strong relationships | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner revenue](https://pro.partnerstandard.com/partnership-kpis/partner-revenue) | Amount of revenue generated from partners. It can help the partnership department track the financial performance of its partnerships and identify opportunities for growth. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner sales cycle length](https://pro.partnerstandard.com/partnership-kpis/partner-sales-cycle-length) | Length of time it takes for partners to close sales with customers. A shorter sales cycle can indicate that the partnership department is providing value to its partners and helping them drive business outcomes more efficiently | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner sales velocity](https://pro.partnerstandard.com/partnership-kpis/partner-sales-velocity) | Speed at which a company's partners or affiliates are able to sell its products or services. This can be measured in units sold, revenue generated, or other metrics, and is often used as a way to assess the effectiveness of a company's partner program or the overall health of its sales channels. | | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner satisfaction](https://pro.partnerstandard.com/partnership-kpis/partner-satisfaction) | Level of satisfaction partners have with their relationship with the company. It can be helpful in identifying areas for improvement and ensuring that partnerships are meeting the needs of both parties. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner social media engagement](https://pro.partnerstandard.com/partnership-kpis/partner-social-media-engagement) | Level of engagement partners have with the company on social media platforms, including the number of likes, comments, and shares. A high level of engagement can help increase brand awareness and drive customer acquisition | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner sourced leads](https://pro.partnerstandard.com/partnership-kpis/partner-sourced-leads) | Partner-sourced leads are potential customer contacts or leads that have been identified and initiated by a partner. This typically involves the partner engaging in their own marketing efforts or leveraging their existing network to generate interest in your product or service. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner sourced pipeline](https://pro.partnerstandard.com/partnership-kpis/partner-sourced-pipeline) | Partner-sourced pipeline relates to potential sales (or sales pipeline) that have been initiated by a partner. The partner identifies the potential business opportunity, qualifies it and hands it over to the company. These are deals in progress that haven't yet turned into revenue. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner sourced revenue](https://pro.partnerstandard.com/partnership-kpis/partner-sourced-revenue) | Partner-sourced pipeline represents the revenue generated from leads/clients introduced by a partner or all partners. The partner may have identified the opportunity, engaged with the client, and been directly involved in negotiation and sales closure. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner support satisfaction](https://pro.partnerstandard.com/partnership-kpis/partner-support-satisfaction) | Level of satisfaction partners have with the support provided by the company. A high level of satisfaction can indicate that the partnership department is effectively meeting the needs of its partners and helping them succeed | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner testimonial rate](https://pro.partnerstandard.com/partnership-kpis/partner-testimonial-rate) | Number of partners that provide positive feedback or testimonials about their experience working with the company. It can help the partnership department showcase the value of its partnerships and drive customer acquisition | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner training completion rate](https://pro.partnerstandard.com/partnership-kpis/partner-training-completion-rate) | Percentage of partners that complete training programs or other educational resources offered by the company. A high completion rate can indicate that the partnership department is providing valuable support to its partners and helping them succeed. | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner training completion time](https://pro.partnerstandard.com/partnership-kpis/partner-training-completion-time) | Average amount of time it takes for partners to complete training programs or other educational resources offered by the company. A shorter completion time can indicate that the partnership department is providing valuable support to its partners and helping them succeed | [![Program Level](https://notion.so/icons/activity_gray.svg)Program Level](https://pro.partnerstandard.com/14e5380c41b746d483293b9d4bb6f972) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner upsell rate](https://pro.partnerstandard.com/partnership-kpis/partner-upsell-rate) | Percentage of customers that are upsold to higher-tier products or services by partners. A high upsell rate can indicate that the partnership department is providing value to its partners and helping them drive business outcomes more effectively | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partner usage rate](https://pro.partnerstandard.com/partnership-kpis/partner-usage-rate) | Percentage of partners that actively use the company's products or services. A high usage rate can indicate that the partnership department is providing value to its partners and helping them drive business outcomes | [![Partner Level](https://notion.so/icons/activity_gray.svg)Partner Level](https://pro.partnerstandard.com/afe47f203c114002b0a753abba03c20a) | | [![](https://notion.so/icons/activity_gray.svg)\
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Partnership profitability](https://pro.partnerstandard.com/partnership-kpis/partnership-profitability) | The profitability of your partnerships, calculated as the revenue minus the cost directly incurred by the partnership. | | | [![](https://notion.so/icons/activity_gray.svg)\
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Program ROI](https://pro.partnerstandard.com/partnership-kpis/program-roi) | Program ROI, or Return on Investment, is a metric used to measure the efficiency or profitability of an investment. In the context of a partner program, it refers to the financial return obtained from the resources (money, time, effort, etc.) invested into the specific partner program. | | | [![](https://notion.so/icons/activity_gray.svg)\
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Recurring revenue growth (MRR/ARR)](https://pro.partnerstandard.com/partnership-kpis/recurring-revenue-growth-mrrarr) | Monthly / annual recurring revenue growth | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Sales reach (marketing)](https://pro.partnerstandard.com/partnership-kpis/sales-reach-marketing) | Number or percentage of potential customers that a company or product is able to reach through its marketing and sales efforts. This can include both traditional and digital channels, such as advertising, direct mail, trade shows, and online marketing | [![Business Level](https://notion.so/icons/activity_gray.svg)Business Level](https://pro.partnerstandard.com/723049916c4142f19b615403053fdb06) | | [![](https://notion.so/icons/activity_gray.svg)\
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Segmentation analytics](https://pro.partnerstandard.com/partnership-kpis/segmentation-analytics) | _Applicable on mature and well-defined channel segments_ | | | [![](https://notion.so/icons/activity_gray.svg)\
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Total contract value (TCV)](https://pro.partnerstandard.com/partnership-kpis/total-contract-value-tcv) | Total Contract Value represents the total monetary worth of a contract, encompassing both initial and recurring charges. | | ![icon](https://www.notion.so/image/https%3A%2F%2Fs3-us-west-2.amazonaws.com%2Fsecure.notion-static.com%2F8d03c717-fda7-4f95-8f6f-81d017200b0b%2FPartner_Standard_Logo_Community.png%3Ftable%3Dblock%26id%3D1d711e72-7ea5-4e42-b5d3-d1673477b645%26spaceId%3D327bae0f-49a3-40b7-889b-3bd6b645729b%26width%3D250%26userId%3D09a126b2-9bde-4f7c-956d-c7f65fceb7d4%26cache%3Dv2?id=6bb54ffe-7342-4df5-995c-d023395bcff4&table=block) Your contribution is highly appreciated. For additions or discussions, please reach out here: [https://www.linkedin.com/company/partnerstandard/](https://www.linkedin.com/company/partnerstandard/) (send message)