Value-added reseller (VAR)

VARs pur­chase prod­ucts or ser­vices from a com­pa­ny and then cus­tomize them for spe­cif­ic cus­tomer needs. This might include installing or con­fig­ur­ing the prod­ucts, pro­vid­ing train­ing or con­sult­ing ser­vices, or devel­op­ing cus­tom solu­tions that inte­grate with the products.