Val­ue added dis­trib­u­tors extend their ser­vices beyond sim­ple prod­uct dis­tri­b­u­tion by pro­vid­ing an array of sup­ple­men­tary offer­ings to resellers and chan­nel part­ners. Their added val­ue comes in the form of mar­ket­ing assis­tance, tech­ni­cal sup­port, edu­ca­tion­al resources, and cus­tomized prod­ucts that are designed to fit the spe­cif­ic needs of each customer.