Strategic fit

The extent to which part­ner­ship part­ners are in sync to achieve the long-term objec­tives of the part­ner­ship or cre­ate a com­pet­i­tive advan­tage for each orga­ni­za­tion. The goals of each part­ner may vary sig­nif­i­cant­ly, but the degree to which the part­ner­ship allows each part­ner to attain its goals is a strong indi­ca­tor of strate­gic fit and a sus­tain­able, suc­cess­ful partnership.