Product partner

Prod­uct part­ners are com­pa­nies that inte­grate its prod­ucts or ser­vices with those of a SaaS com­pa­ny in order to offer a more com­pre­hen­sive solu­tion to cus­tomers. Prod­uct part­ner­ships can take var­i­ous forms and can be ben­e­fi­cial for both the SaaS com­pa­ny and its prod­uct part­ners by allow­ing them to lever­age each oth­er’s strengths and resources in order to offer a more com­pre­hen­sive solu­tion to cus­tomers. Prod­uct part­ner­ships can also help SaaS com­pa­nies to dif­fer­en­ti­ate them­selves in the mar­ket and to expand their reach by part­ner­ing with com­pa­nies that have estab­lished cus­tomer bases.