Partner Relationship Management (PRM)

Part­ner rela­tion­ship man­age­ment refers to the process­es and sys­tems that a com­pa­ny uses to man­age its rela­tion­ships with its part­ners. This can include activ­i­ties such as onboard­ing new part­ners, man­ag­ing com­mu­ni­ca­tion and col­lab­o­ra­tion, and track­ing per­for­mance and met­rics. Part­ner rela­tion­ship man­age­ment is an impor­tant aspect of man­ag­ing part­ner­ships, as it helps to ensure that the part­ner­ship is effec­tive and mutu­al­ly ben­e­fi­cial for both parties.