Part­ner recruit­ing refers to the process of iden­ti­fy­ing and recruit­ing new part­ners or affil­i­ates for a com­pa­ny. This may involve activ­i­ties such as out­reach to poten­tial part­ners, eval­u­at­ing their fit with the com­pa­ny’s Ide­al Part­ner Pro­file (IPP), and nego­ti­at­ing terms of the partnership