Partner marketing

Part­ner mar­ket­ing refers to the mar­ket­ing activ­i­ties that a com­pa­ny engages in with its part­ners or affil­i­ates. This may include co-brand­ed mar­ket­ing cam­paigns, joint mar­ket­ing efforts, and the pro­mo­tion of part­ner prod­ucts or ser­vices to the com­pa­ny’s cus­tomer base