Partner Management Software (PMS)

Part­ner man­age­ment soft­ware is a type of soft­ware that helps busi­ness­es man­age their rela­tion­ships with their part­ners. It is also some­times called part­ner rela­tion­ship man­age­ment (PRM) soft­ware. Part­ner man­age­ment soft­ware pro­vides a range of tools and fea­tures that enable busi­ness­es to com­mu­ni­cate with and sup­port their part­ners, as well as track their per­for­mance and met­rics. This can include fea­tures such as a pri­vate por­tal for each part­ner, where they can access doc­u­ments, cam­paign mate­ri­als, mar­ket devel­op­ment funds (MDF), oppor­tu­ni­ties, and deals. Part­ner man­age­ment soft­ware can also include tools for onboard­ing new part­ners, track­ing sales, and man­ag­ing com­mu­ni­ca­tion and collaboration.