Part­ner account man­age­ment refers to the process of man­ag­ing and main­tain­ing rela­tion­ships with a com­pa­ny’s part­ners or affil­i­ates. This may involve activ­i­ties such as com­mu­ni­ca­tion, col­lab­o­ra­tion, and pro­vid­ing sup­port and resources to help the part­ners achieve their goals.