Ideal Partner Profile (IPP)

Ide­al Part­ner Pro­file (IPP) is sim­i­lar to an ICP, but describes the char­ac­ter­is­tics of a com­pa­ny’s ide­al part­ner or affil­i­ate. The IPP may include fac­tors such as the type of busi­ness, loca­tion, size, and oth­er rel­e­vant char­ac­ter­is­tics, and is used to guide the recruit­ment and selec­tion of partners.