Ideal Customer Profile (ICP)

Ide­al Cus­tomer Pro­file (ICP) is a detailed descrip­tion of a com­pa­ny’s ide­al cus­tomer, based on fac­tors such as indus­try, size, loca­tion, and oth­er char­ac­ter­is­tics. The ICP is used as a guide for iden­ti­fy­ing and tar­get­ing poten­tial cus­tomers and can help a com­pa­ny tai­lor its mar­ket­ing and sales efforts to bet­ter meet the needs of its tar­get audience