Ecosys­tem Qual­i­fied Leads (EQLs) are leads or poten­tial cus­tomers that have been iden­ti­fied as a good fit for a com­pa­ny’s prod­ucts or ser­vices, based on the com­pa­ny’s Ide­al Cus­tomer Pro­file (ICP). These leads may come from a vari­ety of sources, such as mar­ket­ing cam­paigns, sales out­reach, or refer­rals from part­ners or affiliates.