Ecosystem-led growth (ELG)

Ecosys­tem-Led Growth (ELG) is a strat­e­gy that engages a brand’s net­work of part­ners to increase sales, aware­ness, inter­ac­tions, and loy­al­ty. ELG facil­i­tates and encour­ages part­ners in con­tribut­ing to col­lec­tive growth.