Deal reg­is­tra­tion is a process to track and man­age sales and part­ner leads and oppor­tu­ni­ties. It involves a sales rep­re­sen­ta­tive or chan­nel part­ner reg­is­ter­ing a poten­tial sale with the com­pa­ny, pro­vid­ing details about the cus­tomer and the pro­posed deal. Deal reg­is­tra­tion helps the com­pa­ny to pri­or­i­tize deals, allo­cate resources appro­pri­ate­ly, and ensure that the cus­tomer is being prop­er­ly ser­viced and sup­port­ed. It can also help to reduce com­pe­ti­tion among sales reps and improve com­mu­ni­ca­tion and col­lab­o­ra­tion with­in the sales and part­ner­ship team. Incen­tives or rewards may be offered to chan­nel part­ners for reg­is­ter­ing deals and help­ing to close sales.