Community-led growth (CLG)

Com­mu­ni­ty-led Growth (CLG) refers to a growth strat­e­gy that depends on an active and sup­port­ive com­mu­ni­ty. It is a crit­i­cal com­po­nent in obtain­ing new cus­tomers, expand­ing ser­vices to exist­ing cus­tomers, and retain­ing them. This approach cul­ti­vates a sense of loy­al­ty, trust, and rela­tion­ship beyond just the prod­uct or ser­vice, mak­ing it a pow­er­ful tool for busi­ness growth.