Co-inno­vat­ing refers to the prac­tice of two or more com­pa­nies work­ing togeth­er to devel­op new prod­ucts, ser­vices, or process­es. This can involve shar­ing resources, exper­tise, and ideas in order to cre­ate inno­v­a­tive solu­tions that are mutu­al­ly ben­e­fi­cial to all partners.