Co-creation

Co-cre­ation is a col­lab­o­ra­tive process in which two or more com­pa­nies or indi­vid­u­als work togeth­er to cre­ate some­thing new, such as a prod­uct, ser­vice, or process. This can involve shar­ing ideas, resources, and exper­tise in order to cre­ate inno­v­a­tive solu­tions that are mutu­al­ly ben­e­fi­cial to all partners.