Co-branding

Co-brand­ing is a part­ner­ship between two or more com­pa­nies in which they col­lab­o­rate on brand­ing efforts in order to pro­mote their prod­ucts or ser­vices. This can involve using each oth­er’s logos, slo­gans, or oth­er brand­ing ele­ments in mar­ket­ing mate­ri­als, as well as col­lab­o­rat­ing on co-brand­ed prod­ucts or services.