Account Mapping

Part­ner Account Map­ping, is a strate­gic process used in busi­ness-to-busi­ness part­ner­ships where sales teams from two part­ner­ing com­pa­nies align their accounts based on var­i­ous fac­tors such as geog­ra­phy, deal size, indus­try, or cus­tomer needs. This process helps both com­pa­nies iden­ti­fy shared cus­tomers and prospects, enabling them to coor­di­nate sales efforts, lever­age shared rela­tion­ships, and cre­ate joint sales strategies.