Market reach

The mea­sure of (addi­tion­al) cus­tomer base you achieve through part­ner­ships in new geo­graph­ic regions, indus­tries, or mar­ket...

Partnership profitability

The prof­itabil­i­ty of your part­ner­ships, cal­cu­lat­ed as the rev­enue minus the cost direct­ly incurred by the...

Customer Acquisition Cost (CAC) via Partners

The cost of acquir­ing a cus­tomer through a chan­nel, includ­ing part­ner refer­ral, com­pared to oth­er...

Integration revenue impact

Num­ber and size of deals that have been won in con­nec­tion with an inte­gra­tion or feature/App brought because of inte­gra­tions with ecosys­tem...

Partner deal pipeline

Val­ue of deals in the pipeline for part­ners. A healthy pipeline can indi­cate that the part­ner­ship depart­ment is pro­vid­ing val­ue to its part­ners and help­ing them dri­ve busi­ness...

Partner engagement

Lev­el of Engage­ment part­ners have with the com­pa­ny, includ­ing the fre­quen­cy and qual­i­ty of com­mu­ni­ca­tion, par­tic­i­pa­tion in train­ing and sup­port pro­grams, and the use of com­pa­ny...