Serviceable Obtainable Market (SOM)

Ser­vice­able Obtain­able Mar­ket, also known as share of the mar­ket, is a real­is­tic rev­enue oppor­tu­ni­ty that a com­pa­ny can expect to achieve among its address­able mar­ket. It reflects the short-term sales poten­tial of a prod­uct or...

Serviceable Addressable Market (SAM)

Ser­vice­able Address­able Mar­ket is the seg­ment of the Total Address­able Mar­ket that can be served by a com­pa­ny’s prod­ucts or ser­vices. It is the part of the total mar­ket that can real­is­ti­cal­ly be reached by a...

Total Addressable Market (TAM)

The total address­able mar­ket refers to the com­plete rev­enue oppor­tu­ni­ty avail­able for a spe­cif­ic prod­uct or ser­vice. It is the total mar­ket demand for a prod­uct or...

ISO 44001

ISO 44001 inter­na­tion­al stan­dard that sets out require­ments for effec­tive devel­op­ment and man­age­ment of col­lab­o­ra­tive busi­ness rela­tion­ships (part­ner­ships) with­in and between orga­ni­za­tions. It can apply to var­i­ous lev­els from indi­vid­ual...

Capital-efficient growth (CEG)

CEG is a busi­ness growth strat­e­gy that aims to make effi­cient use of finan­cial resources. This involves lever­ag­ing part­ner­ships and the com­pa­ny’s ecosys­tem to opti­mize resources and max­i­mize growth...

White label pricing

White label pric­ing means, part­ners pur­chase the com­pa­ny’s prod­ucts or ser­vices at a dis­count­ed price and rebrand them as their own. The part­ner’s rev­enue is the dif­fer­ence between the dis­count­ed price they pay and the price they charge to end...