Fitting Partnerships Into Your Business

Fitting Partnerships Into Your Business

Fitting Partnerships Into Your Business There are vibrant dis­cus­sions about part­ner­ships. Excit­ing dis­cus­sions, in fact. Espe­cial­ly in the B2B SaaS com­mu­ni­ty, where the con­cept of col­lab­o­ra­tive work­ing has been iden­ti­fied as a new growth mod­el for...
From Ecosystem (1935) to Ecosystem-Led Growth (2023)

From Ecosystem (1935) to Ecosystem-Led Growth (2023)

From Ecosystem (1935) to Ecosystem-Led Growth (2023) From Ecosys­tem (1935) to Ecosys­tem-Led Growth (2023).Some inter­est­ing insights about the his­to­ry and devel­op­ment of the term. Ecosystem:The term was first used in 1935 by British botanist Arthur...
Impact Forecasting

Impact Forecasting

Impact Forecasting Uncov­er­ing the True Val­ue of Partnerships Rev­enue is often deemed the pri­ma­ry bench­mark to eval­u­ate the suc­cess of part­ner­ships. It’s the eas­i­ly quan­tifi­able ele­ment man­age­ment teams turn to for assess­ing a part­ner­ship’s...
Your Partner is Not Your Customer

Your Partner is Not Your Customer

Your Partner is Not Your Customer Part­ner ≠ Customer Treat­ing part­ners like cus­tomers is a com­mon mis­take that can neg­a­tive­ly impact your part­ner­ship. There are good rea­sons to ensure your orga­ni­za­tion does not treat part­ners like customers. 1. While...
Being Resilient as a SaaS Business in Changing Market Dynamics

Being Resilient as a SaaS Business in Changing Market Dynamics

Being Resilient as a SaaS Business in Changing Market Dynamics In the busi­ness world, when we speak about being resilient, we talk about sur­vival. It is about weath­er­ing out dif­fi­cult times and reach­ing busi­ness goals and objec­tives more effi­cient­ly....